AT&T

Lead Commercialization

Dallas, Texas Full time

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Lead Commercialization – Strategic Programs

We’re looking for a strategic program owner to lead high-impact initiatives across our Indirect channel partner ecosystem. This role sits at the center of partner enablement—bringing together cross-functional teams to deliver a consistent, high-quality partner experience and ensuring our most important channel programs operate with clarity, discipline, and measurable impact.  You’ll be the single-threaded leader for several connected programs (funding, training events, sponsorships, and partner-facing content). The work is intentionally unified so partners experience a seamless strategy, consistent messaging, and coordinated execution.

Responsibilities:

Partner training, events, advisory councils & sponsorship strategy - You’ll design and deliver partner experiences that strengthen relationships, increase readiness, and drive adoption of strategic priorities.

  • Lead planning and execution for regional partner events, advisory councils, and local activations
  • Own event strategy and experience design: run of show, speaker coordination, content development, production partnership, and post-event follow-through
  • Coordinate sponsorship investments across partner ecosystems to expand reach and strengthen visibility in the channel community
  • Shape messaging that reflects channel evolution, partner feedback, and business priorities

Partner-facing content strategy and enablement assets - You’ll be the strategist behind the assets partners use to market, position, and execute—translating partner needs into clear requirements and driving delivery with content and product teams.

  • Define the partner content roadmap (campaign playbooks, messaging, toolkits, portal-ready assets, communications)
  • Partner with sales execution, sales, and product teams to ensure content is current, usable, and aligned to priorities
  • Consult directly with solution providers to understand their go-to-market motions and tailor enablement accordingly
  • Drive continuous improvement through partner feedback loops and performance insights

Market Development Funds (MDF) program leadership - Lead the end-to-end MDF program for the Alliance partner ecosystem—ensuring partners understand how to earn and use funds, claims are processed accurately and on time in alignment with program guidelines.

  • Serve as the primary decision-maker and day-to-day contact for partner principals on MDF strategy and execution
  • Manage quarterly program operations (awards, claims intake, validation, reimbursement, reporting)
  • Guide partners on high-impact, guideline-aligned activities (events, industry shows, lead management tools, partner marketing motions, operational enablement)
  • Track utilization and effectiveness, using partner performance trends to improve program design

What we’re looking for:

  • Proven experience owning strategic programs in Indirect channels (Alliances, agents, VARs, distributors, or partner ecosystems)
  • Strong background in building and operating partner programs (funding governance, enablement, communications, training/events, sponsorships)
  • Confidence working directly with partner principals and internal executives; skilled at influencing without authority
  • Operational rigor: process design, compliance-minded program management, dashboards/metrics, and continuous improvement
  • Excellent storytelling and executive communication skills—able to translate strategy into simple, actionable plans

Nice to have:

  • Experience with MDF (Market Development Funds), partner marketing governance, or channel incentives
  • Familiarity with partner portals, content lifecycle management, and event production workflows

This role is ideal for:

  • A leader who builds partner through program participation, earning positive feedback, and creating repeat engagement across events, training, and advisory forums.
  • Translates strategy into usable tools by increasing adoption of partner resources (portals/assets), strengthening partner readiness, and accelerating uptake of priority initiatives.
  • Align teams and deliver consistently by clarifying owners, surfacing risks early, and keeping leadership informed with decision-ready updates.
  • Ensures clean, disciplined execution through accurate, on-time processing and clear reporting across MDF and partner program workflows.

Job Contribution:

  • Experienced professional recognized as an expert able to solve complex issues. 
  • Exercises strategic autonomy in directing large‑scale, complex projects. 
  • Shapes and guides executive decisions through strong strategic insight. 
  • Mentors emerging talent, shapes and executes multi‑year strategic plans, and serves as a key collaborator with senior leaders across the organization. 

Supervisor: No


Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Commercialization, earns between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage  

  • 401(k) plan  

  • Tuition reimbursement program  

  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  

  • Paid Parental Leave  

  • Paid Caregiver Leave  

  • Additional sick leave beyond what state and local law require may be available but is unprotected  

  • Adoption Reimbursement  

  • Disability Benefits (short term and long term)  

  • Life and Accidental Death Insurance  

  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  

  • Employee Assistance Programs (EAP)  

  • Extensive employee wellness programs  

  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

  • AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. 

Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.