The purpose of this role is to lead and manage customer analysis deep dives, execute the strategies outlined by senior leadership, and manage the day-to-day communication with clients.
Job Description:
Key responsibilities:
- Convert business problem into an analytical problem by assessing available data sources and data sets
- Solve the business problem - identify factors, test hypotheses, conduct EDA, design solution and outputs
- Lead the team in evaluating relevant analytical techniques and choose/propose a champion model/methodology
- Analyze, assess findings, generate insights and present recommendations through reports/dashboards/excel/presentations
- Independently plan and execute key projects including last mile to delivery
- Research & develop point of views on emerging problems, new ways of solving existing problems
- Mentor and up-skill team on the analytics consulting career roadmap
- Spot opportunities that could potentially generate new business for Merkle within existing and new client accounts
- Support campaign strategy and planning with audience insights analysis, sizing and research using tools
- Document best practices and seek out opportunities to improve existing processes
- Manage campaign timelines and deliverables across internal and external teams
- Leverage solutions and tools to provide recommendations on driving client’s campaigns and objectives
Skillsets:
- SQL (Expert), Python (Intermediate)
- Visualization/BI Tools – (At least one out of Tableau, LookerStudio, PowerBI, Dataroma)
- Statistical Modelling knowledge - Regression, Time-Series, Clustering
- Advanced Excel & Powerpoint
- EDA Analysis / business insights recommendations
Good to have:
- R/SAS
- Cloud Platforms (GCP/ Azure/ AWS)
- AI / Deep Learning
Location:
DGS India - Pune - Baner M- Agile
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent