KOL and Competitive Strategist; Point of Care

Job Description Summary

This role is responsible for strengthening GE HealthCare’s Point of Care (PoC) and Handheld (HH) presence across the U.S. through Key Opinion Leader (KOL) development and competitive strategy initiatives. The ideal candidate brings deep clinical expertise, strong communication & organizational skills, and the ability to influence both internal and external stakeholders.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Responsibilities

• Serve as the primary liaison between USCAN PoC and HH KOLs, the Value Delivery team, and the Global Product organization.
• Build and maintain a comprehensive KOL database, including areas of interest (e.g., product development, research), specialty, national influence, and regional impact across assigned U.S. regions.
• Partner with Account Executives, Enterprise Solutions Leaders, and PoC Segment Leaders to develop and execute KOL engagement strategies.
• Support PoC Segment Leaders in break‑in strategies for targeted accounts and provide additional support for emerging opportunities.
• Lead clinical support for all evaluations involving KOL participation across the U.S.
• Attend major national tradeshows and coordinate opportunities for KOLs to engage with the Global team
• Provide clinical support for all competitive side‑by‑side evaluations across the U.S.
• Develop competitive intelligence materials, including key messaging, feature comparisons, and competitor strategies—organized by competitor and by care area.
• Partner with the Global PoC team to align on competitive insights and leverage global expertise to educate both USCAN and Global stakeholders.

Core Competencies

• Minimum of 3 years of GE HealthCare or Competitive Point of Care clinical experience
• Ability to lead high‑level clinical discussions with physicians across the PoC and HH continuum and clearly articulate GEHC’s value propositions.
• Willingness and ability to travel 60–80% to support on‑site clinical needs, academic accounts, national accounts, and competitive break‑in opportunities—including side‑by‑side evaluations that drive market share and visibility in USCAN.
• Strong understanding of the competitive landscape with the ability to educate, influence, and create meaningful competitive content for both clinical and commercial audiences.

Desired Characteristics

• Demonstrated ability to work independently as well as with a team in an influential manner
• Experience in converting large, enterprise transactions across National Accounts, Academics, and/or Competitive customers to a GEHC install base
• Creator of a positive and winning culture with hunger for winning every day

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
 

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $182,400.00-$273,600.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Application Deadline: January 16, 2026