Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
A little bit about our team:
Global Catalogue is both the communication centre between Warner Music Catalogue labels and International Territories around the world, and the paramount frontier for marketing artists in the streaming era. We work closely with all labels and artists under the Recorded Music division to develop new catalogue opportunities in marketing, A&R, content development, and consumption, and then convert our findings into new strategies that are deployed across the company to our Catalogue teams around the world.
With catalogues from great heritage acts such as Led Zeppelin, Fleetwood Mac, David Bowie, Pink Floyd, Phil Collins, The Doors, Aretha Franklin, Joni Mitchell, Madonna, Prince, Eric Clapton, New Order, to more current artists such as Wale, Jess Glynne, Clean Bandit, and many more…the Warner Music catalogue is a rich and varied one that requires constant management and reinvention.
This can vary from reimagining a classic album, creating and promoting a playlist managed by us or encouraging consumption of key tracks on streaming services, through to maintaining artist profile with digital suppliers and communicating with consumers and fans via social media and other online channels.
Your role:
The Junior Manager, Direct to Fan & Community will support deepening the fan relationship between an artist and their audience. You will be responsible for collaborating with artists to bring their community strategy to life. The role will lead on engaging and nurturing artist communities across online platforms, while also fostering strong relationships with our artists and their fans.
Here you’ll get to:
Own Campaigns: Support the day-to-day execution of fan engagement initiatives, optimising them for streaming, D2C growth, and fan retention.
Build Communities: Develop and expand community-driven marketing initiatives with a focus on first-party data, including fan clubs, digital groups, and social-first activations on platforms like Discord, Meta (Facebook/Instagram), Snapchat, and TikTok.
Drive Strategy: Work with artists and their teams to create and execute community-based strategies that turn discovery into lasting passion.
Manage Relationships: Build strong partnerships with platform partners, top-tier digital creators, influencers, and community leaders.
Analyse and Report: Develop and track KPIs to measure campaign effectiveness and adjust strategies to maximise engagement and revenue.
Stay Ahead of Trends: Stay on top of emerging technologies, behaviours, and trends in the social sphere and zeitgeist, creator space, identifying new opportunities to connect artists with their fans.
Collaborate: Partner with other label teams to ensure community initiatives are integrated into wider marketing campaigns and in line with artist brand strategies.
About you:
Progressive experience in digital marketing, influencer strategy, community management, or audience development, preferably within the music or media industry.
Proven success in executing organic/editorial social media programming, creator marketing and fan engagement strategies.
Deep knowledge of the social ecosystem and major platforms, including TikTok, Snap, Meta (Facebook and Instagram), YouTube, Pinterest, and Discord.
Experience with fan engagement strategies, including community building, management, and content creation for specific platforms (e.g., Duets and Stitches on TikTok, Stories and Reels on Meta, community channels on Discord).
Strong analytical skills with the ability to measure campaign performance and make data-driven decisions.
Excellent communication and relationship-building skills.
A strategic and creative mindset with a passion for music and fan culture.
We’d love it if you also had:
Strong copywriting skills in varying tonality
Strong interest in pop culture, trends, & fan behaviour
Enjoy problem solving, are curious, and take pride in delivering high-quality work in a fast-paced environment
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.