This is a full-time continuing position with salary in the range $95,361 - $102,302 (HEW 6), plus a generous super allowance of up to 17%.
Drive UQ's global reach and international student recruitment by leading a high-impact social media strategy across a diverse, multicultural digital landscape.
Master everything from Instagram to WeChat, blending creative storytelling with AI-enhanced analytics to engage prospective students at every stage of their journey.
Based at our picturesque and conveniently located St Lucia campus
Support the University’s prospective international student recruitment goals by promoting the University across social media channels through executing a social media strategy that is aimed at increasing brand awareness, market penetration, international student enquiries and international student recruitment. This role takes responsibility for planning, creating and moderating brand and user-generated content targeted at international students for publishing across UQ’s social media channels.
Key responsibilities will include:
Strategic Content Planning
Develop and execute an annual social media roadmap that engages international students, agents, and industry stakeholders across global and regional platforms.
Global Channel Management
Oversee UQ’s international social presence, coordinating with in-market representatives and external suppliers to ensure high-quality, on-brand content delivery.
Integrated Campaigns & Paid Social
Lead international social advertising for lead acquisition and remarketing, ensuring social media is seamlessly integrated into multi-channel marketing efforts.
Creative Tech & Analytics
Utilise AI-assisted tools and Adobe Creative Suite to produce visual assets and copy, while partnering with intelligence analysts to optimise performance against strict KPIs.
Social Listening & Community
Monitor global trends and competitor landscapes using social listening tools, while managing real-time engagement and responses from prospective students.
You are a digitally native communicator who understands that a "one size fits all" approach doesn't work for a global audience. You are as comfortable analysing engagement data as you are directing a student led video shoot.
Essential
Qualifications equivalent to an undergraduate degree in marketing, multimedia, communications or related field, or an equivalent experience combination of relevant experience and/or education training.
Proven success in managing high-growth social accounts across multiple platforms (e.g., Facebook, YouTube, X, Instagram, Weibo, WeChat, and RED).
A strong portfolio in content creation, with a deep understanding of the balance between organic storytelling and paid acquisition strategies.
Proficiency in social analytics and listening tools to turn data into actionable marketing strategies.
Exceptional written skills and the ability to build relationships across a complex, multi-faculty environment.
Desirable
Mandarin Chinese language skills to effectively manage regional channels.
Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro).
Knowledge of the international education sector and student decision-making journeys.
You must maintain unrestricted work rights in Australia for the duration of this appointment, and may be required to complete background checks including, criminal history and education checks. Employer sponsored work rights are not available for this appointment.
As part of the UQ community, you will have the opportunity to work alongside the brightest minds, who have joined us from all over the world.
Everyone here has a role to play. As a member of our professional staff cohort, you will be actively involved in working towards our vision of a better world. By supporting the academic endeavour across teaching, research, and the student life, you will have the opportunity to contribute to activities that have a lasting impact on our community.
Join a community where excellence is at the core of our culture, contributions are valued and a range of benefits and rewards are available, such as:
26 weeks paid parental leave or 14 weeks paid primary caregiver leave, 17% superannuation contributions, 17.5% annual leave loading.
Access to flexible working arrangements including hybrid working options, flexible start/finish times, purchased leave, and a condensed fortnight.
Health and wellness discounts – fitness passport access, free yearly flu vaccinations, discounted health insurance, and access to our Employee Assistance Program for staff and their immediate family.
Cheap parking, On campus childcare and Salary packaging options.
All applicants must upload the following documents in order for your application to be considered:
Cover letter addressing the ‘About You’ section
Resume
For more information about this opportunity, please contact Rachael at r.findlay@uq.edu.au. For application queries, please contact talent@uq.edu.au stating the job reference number (below) in the subject line.
Applications close 15 March 2026 at 11.00pm AEST (Job Reference Number - R-61949). Please note that interviews have been tentatively scheduled for 24 March 2026.
UQ is committed to a fair, equitable and inclusive selection process, which recognises that some applicants may face additional barriers and challenges which have impacted and/or continue to impact their career trajectory. Candidates who don’t meet all criteria are encouraged to apply and demonstrate their potential. The selection panel considers both potential and performance relative to opportunities when assessing suitability for the role.
Our strength as an institution lies in our diverse colleagues. We're dedicated to equity, diversity, and inclusion, fostering an environment that mirrors our wider community. We're committed to attracting, retaining, and promoting diverse talent, particularly from Australia’s First Nations Peoples. If you require an alternative method to submit your application due to accessibility needs or personal circumstances, please contact talent@uq.edu.au.
If you are a current employee (including casual staff and HDR scholars) or hold an unpaid/affiliate appointment, please login to your staff Workday account and visit the internal careers board to apply for this opportunity. Please do NOT apply via the external job board.