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The Challenge:
Project Scope
The successful candidate will be pivotal in shaping the future POCT strategy for Roche Diagnostics India. This role is a hands-on opportunity to apply strategic business thinking to real-world healthcare market
challenges.
The project will address the following two critical challenge statements:
1. How might we landscape the POCT market to optimize our portfolio while creating a product-led customer matrix
2. How might we map our POC portfolio, optimized to the right therapeutic category, linked with the key customer set
Key Responsibilities
The intern will be responsible for leading and executing the following tasks:
Market Landscaping & Analysis: Conduct comprehensive market segmentation and competitive analysis of the Indian POCT ecosystem, including technology trends, key competitors, and emerging unmet needs.
Customer & Stakeholder Mapping (Field-based): Conduct on-site interviews and analysis to identify and profile key customer segments (e.g., hospitals, clinics, labs, specific therapeutic departments) and map their diagnostic needs against existing and potential Roche POCT solutions.
Portfolio Optimization: Analyze the current Roche POCT portfolio and recommend data-driven strategies for portfolio rationalization and/or expansion to maximize market penetration and profitability.
Strategic Matrix Development: Develop a & Product-Led Customer Matrix; that clearly links specific Roche POCT solutions to high-potential customer groups and relevant therapeutic categories (e.g., Cardiology, Infectious Diseases, Critical Care).
Presentation; Recommendation: Prepare a final, executive-level presentation detailing the key findings, insights, and actionable strategic recommendations for the Roche Diagnostics India leadership team.
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.