Intern, Brand Operations & Commercial (lyf)

Job Responsibilities:

Learning Experience and Journey:

• Gain exposure to the lyf brand and understand how brand strategy is translated into operational execution and commercial performance across the portfolio.
• Learn how different functions including Operations, Commercial, Brand, HR and Business Development collaborate to deliver the lyf guest experience.
• Observe and support cross-functional alignment during brand, operational and commercial initiatives.
• Understand the different lyf property typologies within Singapore through hands-on project involvement.

Developing Skill Sets Through Projects:

Operations & Guest Experience

• Assist in developing brand & ops assets to support lyf properties and clusters.
• Assist in developing and refining guidelines that translate lyf brand promises into practical, on-property operating practices.
• Work with internal stakeholders to support service initiatives across social spaces, community areas and events.

Commercial & Brand Activation

• Assist in identifying, researching and evaluating commercial partnerships, activations and vendors that support guest engagement and ancillary revenue.
• Conduct research and analysis on the commercial impact of activations and brand-led initiatives.
• Support ad hoc projects which focus on developing the brand within existing and new projects.
• Assist to curate and develop guidelines for delivering brand promises and collaborating with different level of stakeholders to scale-up the brand.

Job Requirements:

• Currently pursuing a degree in Business, Hospitality or a related field
• Analytical, detail-oriented, digitally savvy and people-oriented
• Strong interest in lifestyle hospitality, hotel operations and commercial performance
• Innovative team player with the ability to work independently in a dynamic environment
• Demonstrates accountability and the ability to manage multiple tasks
• Self-motivated, proactive and energetic

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