Santander (www.santander.com) is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.
This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference.
Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.
THE DIFFERENCE YOU MAKE
Santander is looking for a Integrated Media Strategist based out of Madrid.
We’re shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for:
· Lead the creation of a strong and consistent media strategy across all media touchpoints (TV, Digital, etc) for All Santander, delivering on business objectives within allocated budget, considering market trends and consumers insights.
· Coordinate Santander/agency media teams to ensure perfect implementation of media strategies across touchpoints.
· Adapt media strategies according to business needs and budget variations.
· Support innovation to remain ahead of competition: Connect externally to stay connected with media industry & consumers trends, Work hand-in-hand with P&G digital consultants to ensure digital excellence. Test new ways of building plans to make it more effective
· Work together with multiple functions (brands, trial, data, consumer market knowledge, market technologist, etc) & partners to deliver a consumer-centric data strategy.
· Lead Activations. Activate media plans in line with planned reach. Champion and drive relevant Insights and Ideas to win the heart of our Consumers & Customers
· Monitor media strategy performance on-going and adjust media strategies as needed.
· Lead market competitive analysis, to understand competitors strategies and adjustment of media strategies as needed.
WHAT YOU’LL BRING
Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring.
The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Professional Experience
Min. 7 -10 years of experience
Proven experience on strategic media planning in a Media Agency. Experience with Consumer-Packaged Goods’ companies is highly appreciated.
Languages
Fluent in English
Hard Skills
· Knowledge of Spain media landscape, TV, CTV, Print, OOH and big focus on digital including programmatic marketing, and activation of awareness and performance campaigns.
· Knowledge of systems and tools: Infoadex, GFK, Instar Analytics, EGM, AIMC, planning tools such as Comscore & Tom Micro, experience in media planning management platforms such as MediaTools, Lumina or Mercury.
Soft Skills
· Courageous Leader with media experience and willingness to continuously learn. We are seeking a business-minded people with knowledge of the media marketing landscape who puts the consumer experience at the heart of activities and decisions.
· Innovative and entrepreneurial focus. You will need to be focused and decisive with the ability to take risks where needed. With an ability to naturally make creative connections, experimenting continuously and push boundaries.
· Excellent interpersonal & collaboration skills. You will be trusted to navigate a Matrix organization, influence people and build strong relationships internally/externally to drive action.
WE VALUE YOUR IMPACT
Your contribution matters, and it’s recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.
We offer more than just a paycheck—our benefits are designed to support your life, your goals and your well-being, now and into the future.
Your health is our priority. Through BeHealthy, our global wellness programme, we promote Holistic wellbeing
We know family is everything. That’s why we offer parental leave, childcare support and family-friendly programmes tailored to each life stage.
We’re enable our teams to go beyond through global opportunities and broad career paths.
We believe in the power of helping. You can dedicate part of your working hours to volunteering
We’re here to keep you motivated, help you reach your goals, and celebrate your progress, every step of the way.