Overview
As a marketing and community expert, you will be responsible for creating the content and connections that are the beating heart of a game’s community. Your responsibilities will include sourcing and organizing content marketing from trendy creators, finding and hiring influencers, working with celebrities, and creating various multimedia content for social media.
Creativity and good market knowledge are important to the success of this role. Applicants should be plugged into the mobile gaming world, like watching streams, and educated and passionate about marketing and branding. A solid knowledge of trends and pop culture, celebrities is also important.
You will work closely with a team of videogame publishing professionals and community content creators to plan and deliver quality content with the goal of bringing value, excitement, and trust to gamers in the Thailand market.
Responsibilities
Marketing and Community Executives take on a wide range of responsibilities depending on skillset and demand. For example:
Source, train, and execute successful influencer campaigns with popular and trending KOLs
Analyze and report campaign performance (impressions, engagement, etc,)
Create content to promote in-game events and content
Work with creative agencies to create impactful content marketing
Liaise with all other departments to understand promotion schedule
Localize global content to engage local community
And more (see specialities)
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.