Title: Healthcare Referral Partner Manager (Sales)
Department: Growth
Location: Virginia
Type: Full-Time
About Backpack Healthcare
Backpack Healthcare provides inclusive, accessible, and comprehensive mental healthcare to children, young adults, and their families. We’re committed to bringing the best of mental healthcare to all populations, regardless of their backgrounds, identities, or circumstances.
We’re each carrying an invisible backpack full of our emotions, traumas, and experiences. And sometimes those backpacks can get too heavy for any one person to bear on their own. Backpack Healthcare is here to help lighten the load with therapy and other mental health resources.
Role Overview
The Referral Partner Manager is a strategic business development role responsible for cultivating and managing a portfolio of partnerships that drive consistent referral volume to Backpack's services. This is a quota-carrying position requiring strong consultative selling skills, relationship management expertise, and the ability to translate clinical value into measurable partnership outcomes.
Key Responsibilities
Business Development & Partnership Acquisition
- Develop and execute territory sales strategy to identify, prospect, and secure partnerships with high-value healthcare organizations (primary care groups, FQHCs, health systems, behavioral health centers)
- Manage full sales cycle from initial contact through referral agency (either individual or as an organization) execution and partner onboarding
Account Management & Growth
- Own partner performance metrics and drive referral volume growth within your book of business
- Implement partner enablement strategies including clinical education, workflow integration support, and ongoing consultation
Performance & Analytics
- Maintain accurate forecasting and pipeline management using CRM infrastructure
- Deliver against monthly and quarterly referral volume and partnership acquisition targets
- Provide market intelligence and competitive insights to inform go-to-market strategy
Success Metrics
- Monthly referral volume targets (by partner and aggregate)
- Number of new partnerships closed per quarter
- Partner retention and engagement rates
Qualifications
Required:
- 3+ years of sales experience OR healthcare education or experience
- Proven track record of meeting or exceeding quota in a field-based role
- Strong consultative selling and negotiation skills
- Reliable transportation and ability to travel extensively within assigned territory (60-80% field time)
- Valid driver’s license
- Proof of current automobile insurance
- Proficiency with CRM systems (HubSpot preferred) and data-driven decision making
Preferred:
- B2B sales experience selling into healthcare provider organizations
- Knowledge of mental and behavioral healthcare
- Background in behavioral health, telehealth, care coordination, or general healthcare
Compensation & Benefits
- Base salary + commission
- Full benefits package including health insurance, 401(k), and PTO
- Professional development opportunities and clear advancement path
Why Backpack Healthcare
Join a high-growth healthcare company where your sales performance directly expands access to critical mental health services. You'll have the autonomy to build your territory strategy while partnering with a collaborative team focused on measurable impact and sustainable growth.