Head of Social Media

 

ABOUT ORCHESTRA

Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. Its growing team of 700+ storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture, to name a few. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals. Learn more at: www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra is seeking its first-ever Head of Social Media, a senior strategic leader responsible for building, scaling, and evolving a best-in-class social media practice across the entire Orchestra network.

This role spans all Orchestra verticals—Consumer, Corporate & B2B, Real Estate & Hospitality, Advocacy & Impact—and integrates with Influencer Marketing, Paid Media, Owned Media, Creative, Strategic Insights, and PR/Earned Media. You will architect the social media vision for Orchestra, unify standards and systems across the network, and guide clients and internal teams on how to maximize social to drive brand, reputation, engagement, and business outcomes.

A central mandate for this role is to build and manage a robust social content production capability, including in-house and outsourced production models, creator networks, and scalable workflows for short-form content development across all sectors. You will also build, lead, and mentor a high-performing team of social strategists and  specialists, ensuring Orchestra has the talent and structure required to deliver world-class social work across categories.

This is a role for a hybrid strategist–operator–leader who can:

• Set the enterprise social vision
• Build systems, tools, and Centers of Excellence
• Guide integrated program design
• Ensure consistent, high-quality execution
• Lead a high-growth team of specialists and strategists
• Serve as senior counsel on Orchestra’s highest-priority accounts

The ideal candidate brings deep experience in organic social media strategy across channels and categories—especially platforms like Instagram, TikTok, LinkedIn, Meta, X, YouTube, Reddit, Substack —and understands how social works as part of integrated marketing systems.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Head of Social Media, you will… 

Build & Execute

• Develop and implement the foundational architecture, frameworks, systems, and tools for social media across Orchestra (playbooks, workflow models, best practices, measurement standards).
• Serve as Orchestra’s enterprise social media thought leader, translating industry trends, algorithms, and platform innovations into actionable guidance.
• Create scalable Centers of Excellence for social content development, platform management, community management, and optimization
• Lead social strategy for key enterprise and large integrated accounts requiring executive-level counsel.

Operationalize Excellence

• Oversee social media strategy, content development, posting, community management, channel optimization, and reporting across marketing and integrated PR accounts.
• Build and mentor a team of Social Media Strategists, Specialists, and Community Managers, ensuring platform-specific expertise, cross-training, and growth pathways.
• Partner closely with Creative & Content, Influencer Marketing, Paid Media, and Strategic Insights to deliver integrated, high-performing programs.
• Establish a measurement and insights framework in partnership with the dedicated Strategic Insights analyst.

Approach Work with Creativity & a Growth Mindset

• Develop innovative social-first programs and creative concepts that break through crowded feeds and emerging platforms.
• Champion test-and-learn approaches (formats, CTAs, creators, platform-native tactics) to maximize reach and impact.
• Bring a storytelling instinct that connects brand strategy, culture, platforms, and user behavior.

Collaborate & Influence

• Integrate the social function deeply across Orchestra’s verticals.
• Serve as a visible leader internally—leading trainings, workshops, templates, and trend reports to elevate social fluency network-wide.
• Partner with practice and vertical leads to refine staffing structures and explore embedding social specialists into integrated teams
• Participate in and lead new business pitches; shape Orchestra’s broader marketing POV.

Essential skills:

• 12+ years in social media strategy, content, platform management, and analytics; at least 3–5 years leading teams and owning a social function within an agency or fast-paced brand environment.
• Deep knowledge across categories, ideally including consumer, B2B/tech, and issue advocacy.
• Demonstrated ability to work across many social platforms, including TikTok, Instagram, Meta, LinkedIn, YouTube, X, Pinterest, Reddit, and emerging channels.

Capabilities:

• Proven success building or scaling a social media team or practice; experience designing systems, workflows, and playbooks.
• Ability to develop enterprise-level social strategy and also dive into platform nuance and creative direction.
• Demonstrated excellence in developing social-first creative concepts, editorial calendars, and narrative frameworks.
• Comfortable leading clients from execution-first through strategy-first and consulting models.
• Strong cross-functional instincts; able to integrate social seamlessly into broader brand, PR, and paid media strategies.

Leadership:

• Inspirational people manager skilled at developing specialists, nurturing talent, and upskilling teams.
• Strong communicator who can counsel C-suite clients and internal senior leadership.
• Builder mindset: entrepreneurial, solution-oriented, comfortable with ambiguity and operational scaling.

WORKING AT ORCHESTRA

Salary range:
$175,000–$200,000, plus end-of-year bonus based on firm, team, and individual performance.

Location:
New York, NY (Hybrid, in-office 3 days per week)

Benefits:

• Comprehensive medical, dental, and vision insurance for employees and dependents
• Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA) options
• 401K with a 4% employer match and no vesting period
• Generous paid time off
• Pre-tax commuter benefits
• Mobile phone reimbursement for data and minutes
• Employer-funded life insurance
• Discounted annual bikeshare membership
• Corporate discounts through Tickets at Work

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