Head of Malts& White Sprits, GC

Job Description :

Join Diageo Greater China 

We are the world’s largest premium drinks business, with an unrivalled collection of brands including Johnnie Walker, Singleton, Talisker, Don Julio, Tanqueray Gin and Baileys, etc. Diageo China is the leading international liquor company with iconic local brands in both Scotch whiskey and white spirits.  The way we turn up to work is simple - we act like owners, restless and agile, bold in execution and obsessed with winning. We are flexible in our approach so you can work how you need to be the most productive and fit around your life commitments.

About this role

As Head of Single Malts and White Sprits (WS), you’re purposed to lead the business growth of 7 brands (Singelton, Talisker, Mortlach, Don Julio, Tanqueray, Smirnoff as well as Yuntuo) in Greater China. To integrate as total GC with fit for use local needs, with full P^L ownership for Malts& WS mainland China, while capturing TW and HK business opportunities.

To illustrate further about Yuntuo, the role is responsible for creating and launching China’s first locally developed whisky brand, Yuntuo, from the ground up, as well as overseeing the establishment of the Yuntuo Brand Home, shaping the physical brand experience to bring the brand’s identity to life.

Report to the GC Marketing Director, this position would be situated in Shanghai and is part of Greater China Marketing team.

You will be responsible for:

1. P&L Accountability

• Monitors and influences nurture brand portfolio performance to ensure it meets category Annual Operating Plan (AOP) NSV, %GM, CAAP, %CAAP, Price/mix for their category.
• Grow value share.
• Develop and deployment of marketing plans for our malts brands that help build brand equity, grow market share, and deliver sustainable profitable growth.
• Anticipates and manages upsides and risks to ensure achievement of business targets.

2. Leadership

• Leads a team in an engaging way to create a high performing team, who are inspired to take entrepreneurial risks, encouraged to continuously learn and develop themselves.
• Able to build trust and respect through open and honest relationships with their team and across the business.
• Build and coach diverse teams to unlock performance and growth, in an inclusive environment where everyone can be at their best

3.Brand Development

• Lead the development of China brand strategy and annual Marketing Business Plan for Malts and White Sprits.
• Localize, adapt, and/or co-develop global growth drivers with Global Brand Team’s (GBT) support. Initiate and develop new local growth drivers as business required
• Brand culture, media and digital strategy that continue improve brand awareness, trial and penetration
• Lead the BLT/channel activation plan via heavy engagement with RSDs, central and regional customer marketing, S&OP.

4. Category & Portfolio strategic development

• A ‘hand in glove’ partnership with global innovation team to fully utilize the innovation assets in China to deliver our strategy.
• Ensure the right growth drivers and marketing assets are in place for the market and agree adaptation where required to accommodate local nuances.
• Ensure the right innovation pipeline for the Greater China is developed and deployed in collaboration with the Asia Innovation team.

5. Development and Launch of Yuntuo

• Build a compelling brand positioning and integrated communication strategy that reflects Chinese consumer insights and premium whisky culture.
• Lead the development of the innovation pipeline and long‑term portfolio architecture, defining product concepts, liquids, packaging, and launch sequencing to ensure sustainable brand growth.
• Oversees the planning and establishment of the Yuntuo Brand Home, shaping the physical brand experience, storytelling journey, and consumer engagement programs to bring the brand’s identity to life.

To be successful in this role, you will need:

• Proven successful experiences in brand marketing. Total Alcoholic Beverage (TBA) experience would be a plus.
• Solid expertise in the China marketing& commerce environment.
• Experienced in managing P&L and large budgets.
• Proven experience of successfully working across portfolios within a multinational company.
• Global innovation or Build/New Product Development experience is preferred.
• Strong leadership with a track-record of successful interventions in pervious organization.
• Proven ability to inspire and coach brands team to deliver great work.

Working with Us

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

About Us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.                         

                            

Feel inspired? Then this may be the opportunity for you.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Shanghai

Additional Locations :

Job Posting Start Date :

2026-03-19