We started Van Leeuwen Ice Cream in a yellow truck on the streets of NYC in 2008 with a mission to make good ice cream that makes you feel good.
Nowadays, people can spend so much time on what’s “healthy” they don’t stop to consider what’s healthy. As far as we’re concerned, happiness is healthiness. We strive to ensure every scoop, store and employee feels and creates one community to contribute to the overall brand.
Van Leeuwen Ice Cream is hiring a full-time Head of Graphic Design based out of our Brooklyn office. This is a great opportunity for a highly experienced and creative individual to work closely with the founding team of Van Leeuwen Ice Cream as they embark on their next stage of accelerated growth. The ideal candidate is someone who has experience in the CPG and/or retail space, has the ability to work diligently with the marketing team as well as any third-party creative teams, and can thrive in a fast-paced environment (and loves ice cream! and now Fro-Yo!).
The Head of Graphic Design contributes to the Van Leeuwen universe by shaping how the brand comes to life across every customer touchpoint. This role leads art direction across a wide range of initiatives, including packaging design, partnership activations and the continued evolution of our visual identity. You’ll oversee in-store experiences end-to-end, from signage and digital menu displays to store planograms, ensuring every touch point feels cohesive and intentional. The role extends to designing and developing uniforms and merchandise that reflect the brand’s personality beyond the scoop shop.
You’ll collaborate closely with cross-functional teams, including sales and retail, international partners and external creative partners, to conceptualize, execute and scale creative that resonates both in-store and across broader brand moments. This position requires a strong point of view, attention to detail, agility and the ability to translate the Van Leeuwen aesthetic into thoughtful, high-quality design across physical and digital environments.
This role will be based out of our Williamsburg, Brooklyn office and follow Van Leeuwen's Hybrid work model and be in office at least two to three days a week.
Job Responsibilities
Job Requirements
Compensation + Benefits
$110,000 - 140,000 annual compensation depending on experience, paid weekly
Eligible for annual 20% bonus
Van Leeuwen Ice Cream is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. Van Leeuwen Ice Cream complies with Equal Employment Opportunity laws as well as federal, state, and local laws on compensation, pay transparency, and pay equity.
The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held.