About Quizlet:
At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.
Let’s Build the Future of Learning
Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Role:
The Head of Audience, Insights & Measurement (AIM) for Quizlet Ads will architect Quizlet’s Ads research organization. This role will be responsible for 4 major functions in forging Quizlet Ad’s data advantage - 1) create demand for Quizlet’s 1P logged-in audience data, 2) found a world-class data studio serviced by a team of research professionals and the industry’s leading data providers, 3) build an ad effectiveness service using traditional and proprietary Quizlet brand KPIs and 4) author original marketing content as thought leadership material, both broadly in the press and bespoke to clients & verticals.
As the leader and founder of these new services and team, you will create best-in-class data solutions for Quizlet’s existing endemic clients as well as tailor solutions for Quizlet’s expanded non-endemic business. You will develop a thought leadership strategy and commercialize data solutions that drive client demand across all verticals. You will build on the needs of existing clients today and pave the way for the needs of new clients tomorrow.
You will create a flywheel of audience insights to power ad intelligence at Quizlet. The teams you lead fuel client campaigns with the best 1P audience data on Gen Z and Millennials, and then build a narrative around effectiveness with traditional and proprietary ad effectiveness techniques. The more work your team does, the smarter Quizlet Ads becomes. You will create a database of norms and benchmarks across audiences, industries, and platforms, so Quizlet Ads can continue to push boundaries in the ad space.
This role is highly visible across all stakeholders, primarily responsible for identifying, ideating, and executing commercial data opportunities that drive revenue across Quizlet Ads.
This role is onsite in our San Francisco or New York office. To support collaboration, we ask employees to be in the office at least three days a week: Monday, Wednesday, and Thursday.