Backstory

GTM Enablement Lead

United States Full Time

About Backstory

Backstory (formerly People.ai) is the leading AI answers platform for sales teams. With more than a decade of training AI models on billions of sales interactions, Backstory enables modern sales teams to ask questions and get the right answer in the moment directly within their existing AI workflows. Sales leaders from companies like Red Hat, Five9, Palo Alto Networks, Iron Mountain, TransUnion, Randstad and others rely on Backstory to get trusted answers wrapped in real business context helping them orchestrate deals more effectively and drive revenue. 

By connecting every signal to the right accounts and opportunities, Backstory shows teams exactly what is happening and what to do next. Customers across industries including enterprise, cybersecurity, data and analytics, and defense use Backstory to drive trillions in pipeline and revenue.

Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and the Forbes AI 50, Backstory is based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures and Mubadala Capital.

The Role

We are hiring a GTM Enablement Lead to design and scale onboarding and ongoing enablement programs across the go-to-market organization. This role ensures every new hire builds strong product and GTM fluency from day one and continues developing expertise as our product and market evolve.

You will partner closely with Product, Marketing, Sales, and Customer Success to identify enablement gaps, deliver high-impact programs, and drive measurable improvements in ramp time, productivity, and pipeline generation.