Strategic Specifications Lead, Americas

Strategic Specifications Lead, Americas

Reports to: VP New Business, Americas
Location: Los Angeles, New York, Atlanta

About the role:

Disguise is looking for a high-impact Strategic Specifications Lead to drive early-stage engagement and pipeline creation across the Americas. This role is focused on influencing large-scale, complex opportunities at the specification stage, ensuring Disguise is positioned early in the project lifecycle to shape requirements, build strategic relationships, and secure high-value deals.

Sitting at the intersection of business development, consultant engagement, and enterprise sales strategy, this role plays a critical part in expanding pipeline quality, increasing deal size, and improving win rates across stadiums, venues, immersive experiences, and enterprise environments.

What you will do:

• Lead the identification and development of high-value, enterprise-level opportunities ($500k–$2M+) across the Americas.
• Build and manage strategic relationships with key consultants, specifiers, system integrators, and enterprise stakeholders to ensure early inclusion in project specifications.
• Position Disguise as a trusted partner in the design and planning phase of major projects (stadiums, venues, themed entertainment, immersive installations, enterprise flagship environments).
• Develop and implement a structured specification strategy, leveraging MEDDPICC to qualify opportunities and define clear paths to close.
• Partner closely with Sales Managers to transition validated opportunities into active deals, ensuring strong handoff and continued deal support.
• Maintain involvement in strategic deals ($500k+) to support late-stage progression and maximize win probability.
• Collaborate with Marketing, BDRs, Product, and regional leadership to align go-to-market efforts and create targeted pipeline generation strategies.
• Provide regular reporting and insights on pipeline development, opportunity quality, market trends, and consultant engagement effectiveness.
• Represent Disguise at key industry events (e.g., NAB, InfoComm), acting as a subject matter expert in immersive and real-time technologies.
• Travel approximately 30% across the Americas to build relationships and support project development.

Experience & Skills:

• Enterprise Sales Background – 8-10 years of experience in B2B sales, with 6+ years focused on complex, multi-stakeholder enterprise deals.
• Specification & Consultant Engagement – Proven experience influencing projects early through consultants, designers, or system integrators.
• Strategic Selling – Strong consultative selling skills with experience shaping deals from inception through close.
• Deal Complexity – Track record of developing and supporting large-scale opportunities ($500k–$2M+) with long sales cycles (6–18+ months).
• Sales Frameworks – Deep familiarity with MEDDPICC (or similar) for qualification and deal strategy.
• Stakeholder Management – Ability to engage and influence C-suite, technical leaders, and external partners.
• Market Knowledge – Experience in immersive installations, themed entertainment, stadiums & venues, live events, AV, or related industries is highly preferred.
• Commercial Acumen – Strong understanding of how to position complex technology solutions within enterprise environments.
• Collaboration – Ability to operate cross-functionally across sales, marketing, product, and leadership teams.

Behaviours & Values:

• Strategic Thinker – Operates upstream, thinking beyond immediate deals to long-term market positioning.
• Proactive Builder – Creates opportunities from scratch rather than relying on inbound demand.
• Accountable & Dependable – Owns pipeline creation and follows through with disciplined execution.
• Dynamic – Comfortable navigating ambiguity and evolving project requirements.
• No Ego – Collaborative, team-first mindset with strong internal alignment.
• Detail-Oriented – Maintains high standards in CRM hygiene, qualification, and deal documentation.

Success Metrics:

• Growth in high-value pipeline generation ($500k+ opportunities).
• Increased early-stage engagement with consultants and enterprise clients.
• Improved deal sizes and conversion rates across strategic opportunities.
• Quality and effectiveness of opportunity handoff to Sales Managers.
• Measurable impact on Disguise’s positioning within key enterprise accounts and verticals.