GM, North America

About the Team

Nothing is building a different kind of tech company. The US is one of the most important markets in the world — and one of the hardest to crack without a billion-dollar budget and a legacy brand. That's exactly why this role exists. The foundations are in place: DTC, Amazon, a product people actually talk about. Now we need someone to take it somewhere bigger. The playbook hasn't been written yet. You'll write it.

What You'll Do

• Define the North America growth strategy — channels, partners, and bets — and own its execution end to end
• Build and lead the US team: hire for the gaps, set the standard, and create the conditions for people to do their best work
• Own the P&L: set targets, manage the budget, and hit the numbers without losing sight of the brand
• Identify and close partnerships that open new distribution, cultural moments, or commercial scale
• Turn community and cultural relevance into revenue — connect what people are saying about Nothing to what they're buying
• Drive retail and channel expansion beyond the current DTC and Amazon footprint
• Report directly into global leadership and shape how the wider business thinks about the US opportunity

What We're Looking For

• A track record of cracking something open — a market, a channel, a moment — not just optimising what was already working
• Experience building commercial operations from an early stage, with direct accountability for growth and revenue
• The instinct to create demand, not just capture it — you understand culture and know how to make it work commercially
• Comfortable operating with limited resources and real ambiguity — you find the way through, not around
• A builder of teams, not an inheritor of them — you know how to hire well and bring people with you
• Sharp commercial judgement: you make bets others wouldn't, and you can explain exactly why they worked
• Background in consumer hardware, audio, wearables, or a lifestyle brand that crossed into mainstream — or a founder who's proven they can punch well above their weight

How We Work

We build better tech by moving fast. That speed demands direct collaboration and shared creative energy. We believe the best work happens when we're together.

• Location: San Francisco
• Working Pattern: This is a full-time, in-office role (5 days a week). We move fast, and that means being physically present. We design flexibility around personal needs, but we focus on the magic that sparks when we're all in the same room.
• Salary: $250-350K