Global Purpose Specialist

Strategic Planning & Business Development

• Build and execute thoughtful business plans to grow monthly and quarterly sales by deepening existing partnerships and uncovering new opportunities.

• Collate market performance through insights such as G’s market share position and track these metrics over time.

• Collaborate with agency partners to create campaigns that spark customer interest and turn inquiries into bookings.

• Lead digital strategy efforts to boost the company’s presence across agency websites, social media and online platforms.

• Keep Salesforce up to date with partner interactions and visit notes to support transparency, follow-up, and performance tracking.

• Champion the company’s community tourism model in all partner conversations and co-marketing, making our purpose part of the story.

• Work across teams and with partners to align sales efforts with our shared goal: changing lives through travel.

• Identify new ways to elevate the company experience by listening to partner feedback and staying in tune with traveler trends.

• Strengthen relationships with internal and external stakeholders to grow a network of purpose-driven partnerships.

• Build relationships with key individuals within our focus agencies, including regional managers.

Customer Service & Partner Relations

• Deliver standout service with empathy, professionalism, and heart — building trust with every interaction.

• Handle booking questions and challenges calmly and confidently, always keeping the advisor and traveler experience in mind.

• Create a partner experience that feels distinctly G — authentic, personal and driven by purpose.

• Stay connected with agents through a mix of in-person visits, virtual meetings, calls and emails to keep relationships strong and active.

• Represent the company at industry events, training and partner presentations.

• Support regional marketing efforts that grow awareness and drive bookings across the travel advisor community.

• Take the time to understand each partner’s needs and recommend trips that truly fit their clients — not just what’s available.

• Own the solution when things go sideways, and show up with answers that keep agents feeling supported and confident.

Training & Knowledge Management

• Lead engaging, story-driven training sessions that help agents confidently sell G Adventures trips and share what makes them truly unique.

• Stay sharp on all things G — from product updates to trip highlights — always ready with accurate info and insider insight.

• Share knowledge in a way that inspires, helping agents connect travelers to our purpose and the power of community tourism.

• Support regional training efforts and ensure partner understanding aligns with our standards and trip styles across the board.

Innovation, Problem Solving & Decision-Making

• Lead by example, living G’s core values in every interaction and helping foster a culture of positivity, curiosity and collaboration.

• Help tell the story of our impact by sharing meaningful community outcomes tied to sales activity — keeping our purpose front and center.

• Stay in step with industry standards and internal guidelines to support responsible, purpose-led selling.

Skills & Experience

• Proven success in travel sales, especially within the agency or tour operator space.

• Experience building smart, creative plans to grow business and hit sales goals.

• Confident presenter with the ability to tell stories that inspire and sell.

• Skilled with CRM tools like Salesforce and Trello and comfortable using digital platforms to stay organised and connected.

• Able to influence, negotiate, and navigate complex partner relationships with heart and professionalism.

• Experience shaping marketing or business plans that align with bigger-picture goals.

• Clear communicator — written, spoken, virtual or in-person — with the ability to adapt to the audience.