Global Omnichannel Manager

Global Omnichannel Manager

Your manager: Global Traveller Connection Lead

Team: Global Traveller Connection

Location: Chiswick, London

We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, as well as Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Global Travel Retail business. Global Travel Retail is one of the Group’s largest markets, bringing Pernod Ricard brands to life in the exciting and innovative Travel Retail channel which includes duty-free, cruise ships & border shops around the globe. With a global footprint across more than 20 locations and over 30 nationalities, our working culture celebrates inclusion and diversity. Our team is united by our shared passion for travel and our shared belief in its transformative power. Travel to the heart of our exciting business with our @pernodricardtravel Instagram page, showcasing our latest projects and innovations around the globe.

The Global Omnichannel Manager will lead the strategy and implementation of global retailer media and CRM partnerships across the Pernod Ricard Travel Retail channel. A trusted strategic partner to our major Duty-Free retailers, this role will design the global omnichannel strategy for Pernod Ricard brands, unlock joint value through collaboration, and ensure consistent delivery of impactful campaigns that drive both brand equity and conversion.

In addition, the Global Omnichannel Manager will lead integrated campaign planning, consolidating regional media initiatives into unified global Omnichannel campaigns that connect across the full traveller journey and balance global brand building objectives with local business priorities. Part of this responsibility includes supporting GTR’s strategic role within the global media plans for Pernod Ricard Prestige Brands, ensuring Travel Retail touchpoints elevate our Prestige portfolio and build desirability among affluent travellers worldwide.

This is a high-impact, strategic role requiring strong commercial acumen, advanced digital expertise, and the ability to influence senior stakeholders both internally and across the global retail partner ecosystem.

Your unique contribution

You will have 5 main areas of responsibility:

Strategic Omnichannel & Retailer Media Leadership (Primary Responsibility)

• Develop and own the global omnichannel strategy, aligning brand building, commercial priorities, and retailer needs.
• Serve as a strategic partner to global Duty-Free retailers, co-creating joint plans that connect with travellers across the full path to purchase.
• Elevate retailer media partnerships by identifying opportunities to innovate, scale, and jointly drive brand equity and shopper engagement.
• Create playbooks and strategic frameworks to guide markets in deploying retailer-focused omnichannel programs consistently and effectively.

CRM & Data Partnerships

• Lead CRM partnerships with retailers to strengthen traveller engagement, targeting precision, and loyalty.
• Leverage first-party data, CRM insights, and behavioural analytics to shape more meaningful and effective brand experiences.
• Translate insights into strategic recommendations that support both brand equity and commercial performance.

Global Integrated Campaign Planning (Elevated Secondary Responsibility)

• Own the Global Integrated Campaign Planning process, consolidating regional media plans into a cohesive global strategy aligned with brand building and commercial objectives.
• Act as the central point of contact for global campaign alignment, ensuring coherence across regions, brands, retailers, and agencies.
• Collaborate closely with Pernod Ricard HQ to ensure Travel Retail channels contribute fully to the elevation of our Prestige portfolio and resonate with affluent travellers from our key target nationalities.
• Lead cross-regional governance, briefing, campaign orchestration, and integrated performance evaluation.
• Consolidate and present post-campaign analysis to internal stakeholders highlighting brand-building impact, equity growth, and commercial contribution.

Stakeholder & Retailer Partner Management

• Build and nurture strong, senior-level relationships with Duty Free retailers, positioning Pernod Ricard as a thought leader and trusted strategic partner.
• Partner with local Marketing Activation teams, global Brand teams, Regional Omnichannel Managers and agencies to deliver cohesive and high-performing omnichannel plans.
• Influence senior stakeholders by articulating the strategic value of omnichannel initiatives and retailer partnership opportunities.

Performance, Insights & Continuous Improvement

• Establish KPIs that connect omnichannel initiatives to brand equity, engagement, conversion, and commercial outcomes.
• Lead post-campaign evaluation and strategic performance analysis to drive continuous improvement.
• Benchmark retailer media, CRM capabilities, and omnichannel innovation to identify emerging opportunities for leadership and differentiation.

Your blend of talent

This position could be right for you if you have:

• Proven experience in strategic media planning, performance marketing, and CRM, ideally across both brand and retailer environments.
• Strong experience in retail or retailer-focused roles, with deep understanding of retail media networks, CRM ecosystems, and shopper journeys.
• Demonstrated ability to run strategic brand activations at global or multi-market scale, with measurable outcomes.
• Experience in global or multi-regional roles, coordinating across markets and aligning cross-functional teams.
• Exceptional commercial acumen, with ability to balance brand building with commercial growth and conversion opportunities.
• Strong stakeholder influence skills, capable of engaging senior leaders and building high-value retailer partnerships.
• Excellent communication and storytelling skills, with experience presenting strategy and insights to senior leadership.
• Ability to thrive in a fast-paced, highly collaborative environment.
• Passion for digital innovation, brand building, and elevating the traveller experience.

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

Job Posting End Date:

2025-12-25

Target Hire Date:

2025-11-01

Target End Date: