Relay Commerce is an e-commerce enablement platform offering scaling solutions across personalized messaging, social commerce, and customer retention, helping merchants navigate the rapidly evolving digital landscape with a comprehensive suite of tools. The Relay suite of solutions currently drives more than $1 billion in aggregate incremental gross merchandise volume for more than 35,000 merchants.
The Relay ecosystem currently consists of seven software products that accelerate merchant revenue growth through email marketing automation, on-page conversion optimization, user generated content management, retention analytics and subscription management. Relay’s suite of products are established as key revenue generation tools for innovative e-commerce merchants worldwide.
Fomo is the original Social Proof app that aims to improve online store conversion rates. Fomo integrates with many e-commerce platforms: Shopify, WooCommerce, BigCommerce, Wix, Squarespace and more. It’s also popular with online course sellers and other SaaS companies.
SalesPop is a Shopify-exclusive application designed to enhance on-site engagement. The platform combines real-time social proof notifications with interactive brand story popups, allowing merchants to display activity and communicate their narrative directly to shoppers.
Smartrmail is an AI enabled email marketing platform for ecommerce. It has direct integrations with Shopify, Bigcommerce, and Neto. Smartrmail gives you all the email tools your store needs to get more sales. SmartrMail also provides merchants with in-house managed email marketing services for brands looking to scale beyond do it yourself email marketing.
We are seeking a commercially driven and strategically minded General Manager to lead our Messaging division, comprised of 3 high-growth B2B SaaS products serving the e-commerce ecosystem. We are looking for a builder-operator who can drive innovation to our legacy portfolio while aggressively architecting the next generation of Agentic Messaging products.
The GM will have ownership of divisional performance, including revenue, profitability, product direction, and operational execution. This leader will oversee cross-functional teams including Sales, Marketing, Customer Success, and Product, and will be responsible for aligning strategy and execution to drive sustainable revenue growth.
This role requires a hands-on operator who can balance strategic leadership with operational discipline and accountability for results. The ideal candidate brings strong B2B SaaS experience, deep familiarity with the e-commerce ecosystem (Shopify and related platforms), and experience managing middle managers across multiple functions.