FVP, Director of Marketing Data & Analytics

Axos Bank

Target Range:

$150,000.00/Yr. - $180,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 15%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 15%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

The Director of Marketing Data & Analytics leads Axos’ enterprise marketing data function, transforming raw internal and external data into trusted, sales ready signals that drive revenue efficiency. This role owns the upstream data supply powering lead creation, scoring, routing, activation, and measurement across all growth businesses. Partnering closely with Marketing, Sales, RevOps, MarTech, and Enterprise Data, this leader balances speed, quality, governance, and scale while ensuring Salesforce and downstream systems remain clean and reliable.

Responsibilities:

• Own the end‑to‑end marketing data lifecycle, including ingestion, normalization, identity resolution, enrichment, scoring, and governed release into Salesforce and activation platforms
• Build proprietary signal pipelines and reduce reliance on vendor‑provided lists over time
• Define and enforce marketing‑grade signal taxonomy, scoring logic, and MQL readiness standards
• Partner with Sales and RevOps to improve MQL‑to‑SQL conversion, reduce lead decay, and accelerate time‑to‑first‑touch
• Establish closed‑loop measurement from signal to pipeline and outcomes
• Set and uphold data quality, governance, consent, lineage, and auditability standards
• Lead a small, senior onshore team and leverage offshore resources for scale and execution
• Design operating models that use automation and AI to scale impact without linear headcount growth

Qualifications:

• Bachelor's degree preferred
• 10+ years of experience in marketing analytics, RevOps, data operations, or revenue enablement
• Proven success building and operating data pipelines supporting Salesforce‑driven sales organizations
• Strong experience partnering with Sales, Marketing, and Enterprise Data teams at scale
• Background in financial services, banking, fintech, or other regulated environments preferred
• Deep understanding of lead lifecycle management, identity resolution, scoring, CRM governance, and marketing activation

Axos Employee Benefits May Include:

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.