Forma Strategy Mgr

Position Overview

Autodesk is building the Forma Industry Cloud, a next-generation solution redefining how the built environment is designed, delivered, and operated. Forma represents a fundamental shift: from files to granular data, from silos to hyper collaboration, and from traditional BIM to outcome-driven workflows powered by AI. It brings together people, processes, and intelligence across the AECO ecosystem to help the industry work smarter, faster, and more sustainably. 

We are seeking a Forma Strategy Manager based in EMEA to support and advance the strategic direction and go-to-market (GTM) priorities for the Forma Industry Cloud. In this role, you will work closely with the Director, Forma Industry GTM Strategy to help drive cross-functional alignment, conduct strategic analysis, and translate customer, market, and product insights into actionable recommendations. 

You will partner across product, sales, marketing, customer success, and industry teams to ensure that Forma’s strategy, positioning, and execution are tightly aligned with Autodesk’s broader Industry Cloud vision. 

Responsibilities 

Strategic Planning & Analysis 

• Support the Director in shaping and operationalizing GTM strategy for the Forma Industry Cloud

• Develop insights, strategic briefs, and recommendations that inform leadership decisions on priorities, investment areas, and sequencing

• Analyze customer needs, market dynamics, competitive signals, and industry trends to inform strategic direction

• Assist in framing pricing, packaging, portfolio clarity, and adoption planning

• Evaluate competitive positioning and emerging trends within the EMEA AECO landscape

Cross-Functional Alignment 

• Partner with product, marketing, sales, customer success, and industry leadership to ensure alignment and execution of the Forma strategy across EMEA

• Facilitate alignment around value propositions, target personas, and GTM motions

• Help drive clarity across teams by communicating strategy updates, decision points, and cross-functional dependencies

Customer & Market Insights 

• Engage directly with EMEA customers and partners to gather insights on workflows, adoption barriers, and opportunities for industry transformation

• Surface regional feedback to influence product roadmap, GTM choices, and priority use cases

• Monitor EMEA-specific trends, regulations, competitive dynamics, and market shifts to help Autodesk anticipate changes and sharpen differentiation

Cross-Functional Collaboration 

• Partner with product, data science, and GTM teams to ensure AI innovation translates into customer-ready capabilities

• Champion responsible AI practices across Autodesk’s AECO solutions

• Support leadership and executive communications with insights, strategy briefs, and frameworks that accelerate decision-making

Minimum Qualifications 

• 5+ years of experience in strategy, business operations, product strategy, GTM, management consulting, or a related role

• Familiarity with architecture, engineering, construction, or adjacent industries (or strong willingness to learn AECO workflows)

• Experience building insights, frameworks, or business recommendations that inform leadership decision-making

• Strong communication skills with the ability to influence across teams without authority

• Bachelor’s degree in business, strategy, architecture, engineering, or a related field (or equivalent experience)