Fabric Enhancer CSP & NRM Manager

Unilever is currently hiring for Fabric Enhancer CSP & NRM Manager!

Function: CSP

Reports to: Home Care CSP & DCOMM Lead

Scope: Local

Location: Istanbul Head Office (Umraniye)

Terms & Conditions: Full time 

ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

ABOUT OUR BUSINESS GROUP
Clean Home. Clean Planet. Clean Future. Home Care represents 21% of Unilever's total turnover and 14% of underlying operating profit. We are organized to deliver growth and margin across four key categories: Fabric Cleaning, Fabric Enhancers, Home & Hygiene and Water & Air. We have a portfolio of strong global brands, a global geographical footprint and two years of consecutive market share growth.
Our strength is in emerging markets where we lead the industry through market development.

JOB PURPOSE
We are seeking a strategic and business minded manager to drive the Turkey Fab Enhancers business into a sustainably profitable and growing business, delivering competitive growth. The role aims to drive growth (top and bottom line), category development, and executional excellence across channels and top customers. The focus of the role is to define the Long-Term and Short-Term Commercial & Channel Plan, Deliver the Business Targets and P&L, Dynamic Resource Allocation, NRM, and Shopper & Trade Category Management.

MAIN RESPONSIBILITIES
This position combines the best of strategic influence and operational impact. You will craft and execute Fab Enhancers specific strategies in collaboration with Marketing and CBD teams, utilizing data insights and customer-centric tools to meet critical KPIs (growth, profitability, market share) at the customer and channel level. If you thrive in a high-energy, performance-driven environment, enjoy fostering cross-functional partnerships, and motivated by delivering results, this role is your platform to make a measurable impact.

• Design and lead omnichannel trade plans based on Fab Enhancers insights, shopper behavior, and customer/channel dynamics by monitoring and analyzing category performance metrics.
• Deliver the in-year Commercial Plan with Go-to-Market teams partnering with Finance, SC, and CMI (S&OP).
• Lead shopper marketing and category management initiatives to enhance shopper engagement and optimize sales outcomes.
• Define NPD Delivery targets at the Market, Channel, and customer level
• Design the promotional strategy principles that will drive growth at category& brand level aligned with the portfolio transformation
• Support key strategic cells on the channel/commercial roadmap aligned with category strategy principles
• Roll out BG CSP priorities and frameworks in the market
• Work with CMI and NRM teams to set a winning pricing strategy (SPI) and revisit quarterly to optimize and maximize the ROI and TDP
• Ensure TTS (Trade Terms Spending) & SCM BMI budget optimization and adherence to forecasts.
• Identify/ unlock NRM Opportunities to accelerate profitable growth.

WHAT YOU WILL NEED TO SUCCEED
Experiences

• Minimum 5 years relevant experience in CD, with focus on CSP/CCD, NRM and CBD
• Home Care Category and NRM experience will be positives for recruitment
• 2-3 years of track record for driving sustainable business growth in a market.
• Deep understanding of Turkey retailers and market dynamics, trends and data-driven decision making.
• Experience working effectively with cross-functional teams, including Marketing, CBD, product development, finance to achieve shared goals

Skills

• CD: Innovation mindset; Commerce channels execution and digital business models; Commercial Strategy and Business Acumen / NRM; Category Growth Management; Data-Drive Mindset; Customer and Retailer Understanding
• Data-Driven Insights: Confidence in analysing and interpreting large sets of data, building sharp and structured Trade Stories, and working in cross-functional teams.
• Strong Communication & Influencing Skills: Proven ability to build relationships across functions and with key customers, with strong presentation and communication skills.
• Proactive Leadership: Independent, strategic thinker who takes ownership of complex projects and has the flexibility to pivot as market needs evolve (able to cope with ambiguity)
• Strategic Thinking: you are able to look at the bigger and more long -term picture whilst building your category/customer/country understanding to develop and deliver growth opportunities.

Leadership:

• You are a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge to get even better results. You role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.
• You are responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through difficult times.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.