Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Haleon Bangladesh [formerly GSK Bangladesh] is looking for the Expert Marketing Manager for its Bangladesh business based at Dhaka Corporate office to lead the Expert Marketing function. Haleon PLC is a British multinational consumer healthcare company with headquarters in Weybridge, Surrey, United Kingdom. We are the world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Eno, Panadol, Aquafresh, Advil, Voltaren, Theraflu, Otrivin, Parodontax and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question!
JOB PURPOSE: The Expert Marketing Manager is responsible for developing and executing brand strategies that ensure sustainable growth of the company’s diverse portfolio. This role involves managing product life cycles, creating marketing campaigns for healthcare professionals (HCPs), collaborating with cross-functional teams, and ensuring all promotional activities comply with regulatory and ethical standards. The position requires a blend of scientific understanding, marketing acumen, and strong stakeholder management skills.
KEY RESPONSIBILITIES:
1. Strategic Planning & Brand Management
• Develop, implement, and monitor annual marketing strategies and brand plans for assigned therapeutic areas/products.
• Conduct market analysis, competitive intelligence, and identify growth opportunities for products.
• Define product positioning, messaging, and key promotional strategies targeted at healthcare professionals.
• Manage the full product lifecycle, including new product launches, line extensions, and portfolio optimization.
2. Marketing Execution
• Design and implement promotional campaigns, medical education programs, and customer engagement initiatives.
• Develop scientific communication materials, including detailing aids, leave-behinds, digital assets, and CME content.
• Collaborate with medical affairs to ensure accurate, ethical, and compliant medical messaging.
• Utilize digital channels (webinars, e-detailing, CRM, social media where compliant) to enhance HCP engagement.
3. Sales Team Enablement
• Provide the sales force with training, promotional tools, and scientific knowledge to effectively engage HCPs.
• Develop cycle plans, promotional input materials, and field-force incentives aligned with brand objectives.
• Monitor field execution through feedback, joint field visits, and performance reviews.
4. Cross-functional & External Collaboration
• Work closely with Regulatory, Medical Affairs, and Compliance teams to ensure adherence to pharmaceutical codes of practice.
• Partner with Supply Chain and Finance to ensure product availability and budget control.
• Manage relationships with KOLs (Key Opinion Leaders), HCPs, medical associations, and external agencies.
• Organize and oversee scientific events, conferences, symposia, and round-table discussions.
5. Performance & Financial Management
• Drive achievement of sales, market share, and profitability targets for assigned brands.
• Monitor and analyze performance metrics, market data, and campaign effectiveness.
• Manage brand budgets, ensuring efficient allocation of resources and maximum ROI.
• Recommend corrective actions based on market feedback and sales performance
. KEY COMPETENCIES:
• Strategic Brand Management
• Innovation & Growth Mindset
• Business acumen and commercial insight
• Market Insights and Analytics; Launch Excellence
• Influencing and stakeholder management
• Digital and Omnichannel Capability
• Excellent communication and leadership skills
• Deep understanding of ROI of marketing investments and adherence to budget
• Compliance & Ethical Marketing
QUALIFICATIONS & EXPERIENCES:
• Bachelor’s degree in Marketing/Pharmacy/Business Administration, or a related field from a reputed University. Having an MBA is a must.
• 12+ years of experience in core Marketing in Pharmaceutical industry with at least 5 years in a leading role with proven brand management exposure
• Working experience in a MNC Pharma will be considered as an added qualification, but not mandatory
• Strong knowledge of industry dynamics, regulations, and ethical marketing practices
• Deep understanding of therapeutic areas relevant to the company’s portfolio. • Demonstrated success in new product launches, HCP engagement, and scientific communication.
• Strong analytical and strategic thinking skills.
• Proven leadership experience, with the ability to lead and inspire cross-functional teams to achieve common goals
• Excellent communication, negotiation, and interpersonal skills, with the ability to build strong relationships with relevant stakeholders.
• Demonstrated ability to thrive in a fast-paced, dynamic environment and drive results in a highly competitive market
• Proficiency in MS Office, CRM platforms, and digital marketing tools
Job Posting End Date
2025-12-01
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.