eCommerce Marketing Manager

What will you work on?

We are looking for someone with proven experience with Amazon.com, Walmart.com and Target.com growing their business through organic and paid efforts. As a US eCommerce Marketing Manager, you will join a collaborative team of out-of-the-box thinkers to help grow our ecommerce business and help influence in-store sales. The essence of this role is to optimize the visibility of our brands and items on our retailer’s website. The combination of organic and paid tactics working together to drive sales, product ranking and profitability. Your focus is to manage paid search and display advertising tactics within each retailer’s dotcom ecosystem to drive discoverability, share of voice, engagement, and ROI, which will help growth Spin Master brands online.

How will you create impact?

• Advanced knowledge of the Amazon.com, Walmart.com and Target.com ecosystem and flywheel.

• Work with the commercial team to build the ecommerce growth objectives to stimulate sales and deliver on the sell-through plan.
• Utilizing Amazon Ads, Target Roundel and Walmart Connect you will manage comprehensive retailer advertising campaigns to increase sales, grow market share and build repeat orders for the US market.
• Create strategies and manage multi-brand campaigns with large sku lists to understand performance and monitor against key metrics such clicks, CTR, orders, conversion rate, iROAS/ROAS, new to brand and sell-through.
• Collaborate internally with US Marketing and Media to created seamless path to purchase consumer experiences through Social, Influencer, YouTube and affiliate marketing. 
• Partner external Amazon Ads, Target Roundel and Walmart Connect teams to drive paid media and get access to new ad products, Alpha’s and Beta’s to ensure Spin Master is at the forefront of innovative retail media.

What are your skills and experience?

• Bachelor’s degree in Business, Marketing or related eCommerce field required; MBA an asset
• Minimum 3+ years prior experience in eCommerce and digital marketing at a mass retailer, DTC or Brand preferably with a toy, retail or consumer products company.
• Experience with using Digital Shelf/ Commerce /eCommerce tools and platforms.
• Advanced knowledge and experience of retail media successfully managing paid search and display campaigns with a focus on Amazon Ads. Walmart Connect and Target Roundel experience is a plus.
• Strong technical and analytical skills, an understanding of Amazon Advertising, Amazon digital shelf, Amazon Vendor Central. Knowledge of Power BI or similar analytics tool would be an asset.
• Experience with an eCommerce Mar Tech platform (ex. Pacvue, Commerce IQ, Stackline, Skai, Helium 10, Profitero) or similar would be an asset.

#LI-Hybrid #LI-HM1

The anticipated pay range for candidates who will work in Ontario is $85,000 to $110,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation, Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.