Work Flexibility: Hybrid or Onsite
The Downstream Product Manager will develop specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena for our Trauma & Extremities business unit
What you will do:
- Understand key competitors and their relative strengths/weaknesses
- Understand customer groups, including why customers buy the product or service approach for the product or portfolio
- Understand the different marketing channel strategies and associated business implications
- Track and report results/KPIs to leadership and sales
- Understand key competitors and their relative strengths/weaknesses, and maintain networks of people and resources for obtaining competitive information
- Explain different product features to different customers as appropriate to their needs
- Maintain customer engagement and deeply understand customer needs
- Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
- Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
- Understand competitive dynamics in the market
- Understand what customers value and how they perceive different attributes of the product or portfolio
- Articulate why the product or portfolio adds value or solves problems for the customer
- Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
- Propose objectives for generating clinical evidence and evaluating studies
- Tie the business goal of the product or portfolio to the overall goal of Stryker
- Synthesize market trends and make recommendations on areas of strategic focus
- Develop new strategies, sales tools, and communication plans for the product or portfolio
- Apply clinical knowledge in combination with technical knowledge to educate and articulate value
- Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
- Responsible for the obsolescence plan
- Provide analytical support to set the price
- Articulate desired communications outcomes consistent with marketing strategy to the MarComm team
- Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
- Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning
- Provide the marketing intelligence group with key objectives and inputs to drive customer insights
What you need (Required):
- Bachelor’s degree required
- 4+ years of work experience required
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Preferred Qualifications (Strongly desired):
- MBA preferred
- 2+ years of medical device or marketing experience preferred
- Excellent presentation and interpersonal communication skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
Travel Percentage: 40%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.