AMB Sports & Entertainment

Senior Internal Communications & Brand Specialist

Mercedes-Benz Stadium Full time

Position Summary

AMB Sports and Entertainment seeks a communications professional to drive internal communications and employer branding initiatives across the portfolio of businesses. As a strategic partner reporting to the senior director of internal communications, employer brand and engagement, the senior internal communications and employer brand specialist will lead the execution of high-impact communications strategies, champion innovative engagement experiences, and serve as a communications partner to departments/teams. This role will play a pivotal part in shaping organizational transparency, strengthening the BFOB employer brand, and cultivating a network of internal brand ambassadors and advocates.

Roles and Responsibilities

  • Lead the development and delivery of impactful communications and storytelling for associates, leveraging editorial standards and communications best practices.
  • Develop, implement, and evaluate communications campaigns that align with business objectives, support the organization's culture, and drive measurable outcomes.
  • Oversee content creation (written and visual) for internal communications channels, including newsletters, emails, intranet, digital signage, LinkedIn, and more, ensuring governance, consistency, and quality across platforms.
  • Support the planning and execution of major internal events such as town halls, including agenda development, associate engagement activities, and post-event analysis.
  • Manage editorial calendars, tracking metrics and gathering insights to optimize communication effectiveness and channel performance.
  • Partner with communications, talent acquisition, and other departments to advance employer branding solutions, ensuring digital channels and communications are competitive, engaging, impactful, and reflective of organizational culture.
  • Manage external agencies, creative partners and vendors to support business needs.
  • Champion cohesive brand content, voice, and design in all communications, driving uniform messaging and brand integrity.
  • Support employer branding communications and integration opportunities that embed culture, strengthen employee satisfaction and advocacy, and attract high-caliber diverse talent.
  • Manage multiple complex projects, providing direction, prioritization, and coordination across cross-functional teams.

Qualifications

  • Bachelor’s degree in communications or related field.
  • Minimum 5 years of progressive experience in corporate communications, with demonstrated experience in strategic planning and end-to-end execution.
  • Exceptional composition, writing, and editing skills; mastery of grammar, punctuation, and business writing style guidelines; proven ability to convey clear, compelling messaging.
  • Demonstrated success in building and scaling employer branding strategies and internal communications across segments.
  • Experience creating presentations, graphics, videos, and internal communications pieces that inform and engage diverse audiences.
  • Understanding of social media and digital industry trends; ability to develop and maintain an employer brand presence across company channels.
  • Ability to collect, analyze, and leverage social and communications data to drive change and demonstrate ROI.
  • Proficiency in Microsoft Office, Adobe Creative Suite, email marketing solutions, and other relevant software.
  • Proven relationship builder with strong cross-functional collaboration and stakeholder engagement skills.
  • Video production skills (preferred).