Director, Sales Strategy and Client Services

Adprime - Director, Sales Strategy and Client Services

Adprime by Newsweek is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. 

Position Summary

Adprime by Newsweek is seeking a Director for our Sales Strategy & Client Services department. This position will play a critical role in driving client satisfaction, retention, and expansion across our clients. The ideal candidate excels at relationship management combined with operational rigor and a strong track record of building high-performing teams. They will act as a versatile strategic resource, supporting display advertising and identifying opportunities in emerging AI-driven advertising solutions. They will be the engine behind our sales efforts, crafting the "case for Adprime" for healthcare and pharma clients.

Key Responsibilities

Team Development & Management

• Talent Development: Build, mentor, and lead a high-performing team of Account Managers. Identify opportunities to enhance employee performance, leadership capability, and organizational effectiveness.
• Talent Management: Develop scalable processes, playbooks, and onboarding programs. Foster a culture of accountability, proactive engagement, and continuous improvement.

Digital Pre-Sale Strategy

• Pre-Sale Collateral: Lead the development of sales marketing decks, pitches, and custom proposals.
• Omnichannel Planning: Provide strategic planning and marketing support for display, mobile, and video ad sales to ensure holistic client solutions.
• Research & Case Studies: Conduct deep-dive industry research and mine historical data to build compelling success stories and "proof of concept" case studies.
• AI & Innovation: Stay at the forefront of AI advertising trends, helping the sales team translate these opportunities into actionable client offerings.
• Complex Forecasting: Utilize DMPs and internal tools to forecast inventory, calculate reach/frequency, GRPs, and evaluate ROI for prospective clients.
• Product Development: Gather and synthesize client feedback to inform product enhancements and service improvements.

Unified Client Success & Account Management

• Relationship Management: Own and foster relationships with key accounts and strategic clients.
• Campaign Lifecycle Management: Oversee the full lifecycle of digital media campaigns, including display, OTT, pre-roll video, and custom sponsorships.
• Technical Onboarding: Lead the launch process for complex campaigns, ensuring trafficking accuracy across all inventory partners.
• Strategic Optimization: Proactively manage accounts by monitoring daily delivery metrics and performance data to provide optimization recommendations.
• High-Level Reporting: Prepare robust weekly/monthly wrap-up reports and Quarterly Business Reviews (QBRs) focusing on KPIs and future strategic guidance.
• Revenue Growth: Assist Sales with upselling new or existing products and securing incremental budgets and renewals.
• Cross-Functional Liaison: Act as the primary liaison between internal teams (Ad Ops, Publisher Development) and clients to solve problems and troubleshoot technical issues.

Desired Skills & Experience

• Client Services Mastery: Minimum 8+ years of experience in a client-facing role
• Digital Breadth: Solid understanding of programmatic advertising, display, and video ad delivery.
• Measurement Expertise: Hands-on experience with digital reporting tools, measurement studies, brand lift studies.
• Analytical Prowess: Strong ability to analyze data and clearly communicate findings, specifically.
• Sales Marketing Mindset: Proven ability to build compelling PowerPoint decks and Excel-based media plans under tight RFP deadlines.
• Adaptability: A "forward-thinking" mindset with a desire to learn and implement AI-driven advertising tools.
• Education: BA/BS required.

 

Salary range: Up to $145,000 commensurate with experience