Director, Revenue Management

Onsite, Miami, FL.

United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica.

United Parks & Resorts is seeking a dynamic and analytical Director of Revenue Management to oversee pricing strategy, promotional architecture, product positioning, and revenue optimization across our regional parks. This leader will be responsible for driving top-line performance and profitability through rigorous analysis, strategic planning, and cross-functional collaboration.

The ideal candidate is a performance driven - combining deep analytical capabilities with sharp business acumen and a relentless focus on execution.

Key Responsibilities:

Revenue Strategy & Pricing Architecture

• Develop and manage end-to-end pricing strategies for all ticket products, pass programs, and bundled offerings.
• Own promotional calendar, pricing tiers, and product architecture to drive volume, yield, and strategic objectives.
• Oversee monthly pass member rewards strategy to drive frequency, upsell, and retention.

Performance Analysis & Optimization

• Lead analysis of attendance, revenue, and per capita spending by ticket type, source of revenue (SOR), and sales channel.
• Provide actionable insights to improve conversion, mix, yield, and guest value across all commercial lines.
• Monitor campaign, offer, and product performance in real time and recommend optimizations to maximize revenue and EBITDA.

Cross-Functional Collaboration

• Serve as the key Revenue Management lead region, aligning park GMs, marketing leads, and corporate teams on strategy and execution.
• Partner with park marketing, corporate marketing, and digital teams to optimize product positioning, messaging, web layout, and media execution.
• Ensure alignment between media investment, creative messaging, and commercial objectives across all touchpoints.

Forecasting & Reporting

• Own short- and long-term revenue forecasting for the region, with accountability for driving performance to target.
• Present regular performance readouts, action plans, & strategic recommendations to senior leadership.

Qualifications

• 7+ years of experience in pricing, revenue management, corporate strategy, or related field.
• Proven success in driving top-line growth through pricing, promotions, and offer optimization.
• Strong analytical mindset with experience in revenue reporting tools, forecasting models, and BI platforms.
• Strong levels of ownership and accountability.
• Effective communicator with strong executive presence and ability to influence cross-functional stakeholders.
• Experience in theme parks, hospitality, travel, or entertainment industries preferred.
• Bachelor’s degree required; MBA or related advanced degree a plus.

Success in this Role Looks Like:

• Double-digit per capita revenue growth driven by smarter product and pricing decisions.
• Fully aligned cross-functional execution on every offer, every time.
• A relentless focus on driving revenue and EBITDA - not just volume.
• Being the go-to expert for regional commercial performance, always one step ahead with the next recommendation.

The Perks of the Position:

As part of the SeaWorld family, you’ll enjoy a fun, fast-paced environment and great teammates, as well as:

• Paid Holidays
• Flexible Paid Time Off
• SEA Employee Complimentary Park Tickets and Passes
• SEA Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan