PlayOn is looking for a highly analytical and strategic Director, Research & Analytics to lead the audience research and development strategies for the company’s National Ad Sales division. This candidate will play a key role in developing our cross-platform audience story and associated marketing materials, conceptualizing and guiding research initiatives, developing comprehensive audience analysis reports, and more. Reporting to the VP, Client Strategy, the ideal candidate will possess a strong media-driven research background with experience applying qualitative and quantitative analysis toward a constantly evolving marketplace narrative for MaxPreps and the broader PlayOn portfolio of brands including GoFan and NFHS Network.
The Outcomes You’ll Deliver
· Research & Innovation – Derive impactful audience data and insights to be used for client-facing sales/marketing materials, brand pitches and marketplace engagement
· Partnership Strategy – Participate in the development of MaxPreps’ GTM informed by research, analytics, and creative storytelling
· Strategic Planning – Develop and implement ongoing research initiatives that align with PlayOn’s business objectives and market position
· Project Management – Oversee multiple end-to-end research projects to ensure timely completion and delivery against key business objectives
· Cross-Functional Thought Leadership – Partner with key stakeholders across PlayOn to influence company’s audience strategy