Director, Patient Marketing

Role Summary: 

The Director, Patient Marketing leads the development and execution of patient-focused strategies and initiatives that empower individuals and families affected by Duchenne Muscular Dystrophy. In an active launch environment, this role is pivotal in driving rapid, impactful patient engagement programs that support successful market entry and adoption. It blends strategic vision with hands-on execution, ensuring Dyne delivers meaningful engagement, education, and advocacy programs aligned with our mission and brand objectives. You operate with agility to meet critical launch milestones, leveraging innovative technologies and omni-channel tactics to maximize patient reach. Collaboration across Marketing, Patient Advocacy, Medical Affairs, Market Access, and Field teams is essential to create a cohesive patient experience from awareness through treatment, while continuously optimizing based on real-time insights and launch KPIs.

This role is based in Waltham, MA

Primary Responsibilities:  

Patient-Centric Strategy & Execution

• Develop and implement comprehensive patient engagement strategies across Dyne’s therapeutic areas, grounded in deep understanding of the patient journey and unmet needs.
• Lead the development and rapid execution of launch-focused DSE and branded patient campaigns, ensuring alignment with brand objectives and critical timelines.
• Design and execute omni-channel campaigns (digital, social, email, events) to educate and empower patients and caregivers.
• Design and execute Patient Support Services branding and field resource pull through.
• Partner with creative agencies to develop patient-facing materials, websites, and educational resources.

Community Engagement & Advocacy

• Build and manage patient ambassador programs, including recruitment, training, and event participation.
• Collaborate with advocacy organizations and patient advisory boards to ensure authentic representation and feedback.
• Support national and regional advocacy events, conferences, and community programs, including occasional evenings/weekends.

Education & Compliance

• Ensure all patient marketing initiatives adhere to FDA regulations, privacy standards, and Dyne’s compliance policies.

Insights & Innovation

• Leverage market research and patient insights to inform strategy and optimize engagement tactics.
• Identify emerging trends and technologies to enhance patient experience and access.

Cross-Functional Collaboration

• Work closely with US Marketing Brand Lead and Patient Advocacy teams to align patient initiatives with overall brand strategy.
• Coordinate with Medical Affairs and Market Access to ensure integrated support for patients and caregivers.
• Represent marketing function as the PRC reviewer for all promotional material.

Education, Knowledge & Skill Requirements  

• BA/BS degree required; advanced degree (MBA, MPH) preferred
• 10+ years in biopharma marketing, with at least 5 years focused on patient engagement or advocacy
• Proven track record in rare disease or specialty markets; neuromuscular experience is a plus
• Strong understanding of patient literacy and ability to translate complex science into accessible language
• Excellent communication and cultural competency skills
• Ability to lead cross-functional teams and manage agency partners
• Familiarity with FDA regulations and compliance requirements
• Experience in a small, rapidly growing biotech with the ability to operate and maneuver in a start-up environment while keeping a solutions-oriented mentality
• Demonstrated strength in digital marketing, media strategy, and leveraging innovative technologies (including AI-driven solutions) to enhance patient engagement and education.
• Motivated by an unwavering commitment to patients
• Ability to travel up to 25%

 

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