Director of Medical Community Partnerships
Location: Remote; home office with significant field time. Must reside in the greater Indianapolis area.
Position Summary
The Director of Medical Community Partnerships is a high-impact, individual contributor responsible for driving new patient acquisition through strategic referral relationships. This role focuses on identifying, developing, and sustaining partnerships with referring providers by delivering a differentiated, best-in-class experience. Reporting to the VP of Marketing, this position collaborates closely with regional directors, practice managers, front desk teams, and providers across our dermatology practices.
Key Responsibilities
- Drive patient volume by building and maintaining strong relationships with referring providers across our markets.
- Lead B2B outreach efforts in the Indianapolis and Cincinnati regions by identifying referral opportunities, key decision-makers, and strategic healthcare networks.
- Conduct in-person visits with current and prospective referral sources (PCPs and specialty practices) to educate them on Optima’s providers, services, and value proposition.
- Plan and execute provider engagement opportunities such as meet-and-greets, lunches, dinners, and educational events.
- Establish relationships with referral coordinators, front desk staff, practice managers, and providers to ensure seamless referral workflows.
- Partner with internal providers and practice leaders to align outreach strategies and maximize referral growth.
- Support community-based marketing initiatives and represent Optima at relevant local events.
- Capture and document referral source feedback in the CRM and collaborate with regional and local leaders to resolve issues and improve service delivery.
- Analyze referral data to identify trends, prioritize outreach efforts, and drive continuous improvement in referral performance.
Reporting & Analytics
- Log all field activity, visit summaries, and referral interactions in the CRM.
- Prepare and present weekly activity dashboards and performance updates.
- Support monthly and quarterly reporting to leadership.
Qualifications & Requirements
- Bachelor’s degree or equivalent relevant experience required.
- Prior healthcare experience preferred.
- Excellent interpersonal, communication, and relationship-building skills.
- Strong organizational skills with the ability to manage multiple priorities.
- Detail-oriented with a high level of accuracy and follow-through.
- Highly responsive and professional in email and external communications.
- Experience using CRM platforms preferred, with a commitment to maintaining accurate records.
- Ability and willingness to travel locally to meet role requirements.