Director of Marketing - Simplii Financial

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

Simplii is transforming how millions of Canadians manage their money. The Marketing team is central to the Simplii organization. We turn complexity into clarity – collaborating across product, media, growth, operations, analytics, compliance, and risk – to craft campaigns and communications that resonate with our clients and address real human needs.  

As Director of Marketing at Simplii Financial, you will drive growth and innovation by contributing to a high-performing team in an agile environment. Working within agile squads to inform in-house creative based on our high level campaigns, your role will be to drive acquisition across paid and owned digital channels. You will champion a test-and-learn culture - leveraging agile methodologies to accelerate creative assets and iteration. Your leadership will ensure that every sprint delivers actionable insights, measurable results, and continuous improvement. By collaborating closely with internal teams and partners, you will deliver data-driven, impactful campaigns that prioritize client needs and uphold the highest standards of execution.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you’ll succeed

• Work with the team to deliver on Simplii’s quarterly marketing performance KPIs, ensuring brand and product communications are on brand and conversion driven.
• Drive client acquisition by converting demand into new Simplii clients through optimized, data-driven marketing execution
• Leverage agile methodologies to accelerate campaign cycles - rapidly ideating, producing, testing, and scaling creative and media strategies.
• Harness data and insights to inform audience targeting, and channel mix, relentlessly pursuing higher ROI and customer engagement.
• Drive cross-functional collaboration to ensure seamless execution and alignment to business goals.
• Champion operational excellence by continuously improving processes, workflows, and standards for creative development, campaign management, and measurement.
• Serve as a steward of the Simplii brand, ensuring consistency, clarity, and impact across all marketing touchpoints.
• Demonstrate a passion for understanding customers - leveraging data and insights to develop strategies that enhance interactions and foster lasting relationships.

Who you are

• A seasoned marketer with over 10+ years in marketing and leadership experience, you bring a rich perspective and a genuine enthusiasm for making a difference. You love rolling up your sleeves, guiding teams, and leading projects that truly matter.
• You love bringing people together and know how to simplify complex challenges and turn ideas into measurable success.
• Believe in making decisions with a clear head and solid information, using logic, data, and structured thinking to guide your approach. At the same time, you’re comfortable moving forward even when all the data isn’t available, trusting your experience and judgment to keep things progressing
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-161 Bay St., 4th

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Project Management