Director of Marketing Analytics & Performance

Your Future is our Future

At Lumeris, we believe that our greatest achievements are made possible by the talent and commitment of our team members. That's why we are actively seeking talented and collaborative individuals who are passionate about making a difference in the healthcare industry. Join us today as we strive to create a system of care that every doctor wants for their own family and become part of a community that values its people and empowers you to make an impact.

Position:

Director of Marketing Analytics & Performance

Position Summary:

The Director of Marketing Analytics & Performance is the senior-most analytics leader within the Marketing function, responsible for how marketing performance is measured, interpreted, and optimized. This role owns marketing-specific measurement frameworks, performance insights, and decision support, ensuring that marketing investments drive incremental, efficient growth in the Individual Medicare Advantage market.

This leader will build and operationalize the organization’s modern marketing measurement capabilities from the ground up, establishing a robust foundation for attribution, forecasting, and performance optimization. They will act as the analytical counterbalance to agency partners, establishing internal performance truth and ensuring that every dollar spent is driving measurable growth.

Job Description:

Primary Responsibilities:

Build & Lead Marketing Measurement Capabilities  

• Build the marketing measurement ecosystem from the ground up, defining the tools, data requirements, and processes needed to move beyond platform-reported metrics.  

• Marketing Mix Modeling (MMM): Lead the selection and implementation of an MMM solution and use it as the primary framework for budget allocation, helping the business understand how each channel (TV, radio, digital, etc.) contributes to overall results.  

• Incrementality & Experimentation: Establish a structured testing program (e.g., geo-based tests, holdout groups, campaign experiments) to measure what marketing is actually driving vs. what would have happened anyway, and use those learnings to improve performance.  

• Multi-Touch Attribution (MTA): Assess and implement attribution capabilities where they add value, using them to better understand digital conversion paths and user behavior, while recognizing and working within real-world data limitations.  

• Connecting the Dots: Bring together insights from modeling, testing, and attribution to create a clear, consistent view of performance, and define how each method should be used in decision-making. 

Marketing Performance Measurement & Insights 

• Own marketing performance frameworks, ensuring consistent and accurate evaluation across all channels and campaigns.  

• Performance Reconciliation: Integrate insights across multiple data sources and methodologies to establish a cohesive and trusted marketing view of performance.  

• Channel & Campaign Insights: Deliver actionable recommendations on budget allocation, channel mix, and campaign optimization based on validated performance data.  

• Agency Performance Validation: Establish internal standards for measurement and ensure all external reporting aligns with incrementality-driven performance definitions.  

Marketing Forecasting & Growth Planning 

• Channel & Funnel Forecasting: Develop marketing-driven forecasts for leads, calls, and enrollments aligned to campaign strategy. 

• Scenario Modeling: Evaluate the expected impact of marketing investment decisions and campaign strategies.  

• Finance Partnership: Collaborate with Finance to ensure marketing insights inform broader growth and net membership forecasts  

• Demand Planning Input: Translate marketing plans into demand forecasts to support Sales and Broker staffing strategies.  

Marketing Data Enablement & Governance  

• Measurement Requirements Definition: Translate marketing analytics needs into clear data requirements.  

• Data Readiness for Measurement: Ensure required inputs (media spend, impressions, conversions, offline data, call tracking) are captured, structured, and accessible for analysis.  

• Marketing Taxonomy Ownership: Define and enforce campaign structures, channel hierarchies, and marketing-specific definitions aligned with measurement needs.  

• Platform & Tracking Oversight: Ensure proper implementation of tagging, tracking, and data capture across Salesforce Marketing Cloud and agency platforms.  

• Gap Identification: Proactively identify data limitations that constrain measurement capabilities and drive resolution through cross-functional partnership.  

Customer Journey & Funnel Analytics 

• Funnel Measurement: Define and measure performance across the marketing funnel from awareness through retention.  

• Journey Insights: Partner with Growth, Clinical and Care Management teams to connect marketing activity to downstream conversion and engagement outcomes.  

• Friction Analysis: Identify where marketing strategy, channel mix, or messaging contributes to drop-off in the customer journey.  

• Early Retention Signals: Analyze how acquisition source and early engagement correlate with disenrollment risk and long-term value.  

Agency Performance Management & Executive Reporting 

• Agency Accountability: Act as the internal authority on measurement, validating methodologies and ensuring agencies are optimizing toward incremental outcomes.  

• Measurement Governance: Establish clear standards for how success is defined and reported across all marketing partners.  

• Executive Reporting: Build and own marketing performance narratives and dashboards for senior leadership.  

• Strategic Advisory: Influence budget allocation and growth strategy through data-driven insights and recommendations.  

Qualifications

• Experience: 12+ years in marketing analytics or performance marketing, including experience building or significantly evolving measurement capabilities.  

• Technical Skills: Proficiency in SQL and BI tools (Tableau, Power BI); strong understanding of attribution and experimentation methodologies.  

• Platforms: Experience with Salesforce Marketing Cloud and multi-channel campaign tracking.  

• Education: Degree in Statistics, Economics, Data Science, or related field (Master’s preferred).  

• Communication: Ability to translate complex analytical concepts into clear recommendations for executive stakeholders. 

Working Conditions

• While performing the duties of this job, the employee works in normal office working conditions.

Disclaimer

• The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties and skills required. The physical activities, demands and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties and responsibilities.

Pay Transparency:

Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. In addition to the base salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position. These rewards are based on a combination of company performance and individual achievements.

The hiring range for this position is:

$153,800.00-$210,650.00

Benefits of working at Lumeris

• Medical, Vision and Dental Plans

• Tax-Advantage Savings Accounts (FSA & HSA)

• Life Insurance and Disability Insurance

• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)

• Employee Assistance Program

• 401k with company match

• Employee Resource Groups

• Employee Discount Program

• Learning and Development Opportunities

• And much more...

Be part of a team that is changing healthcare!

Member Facing Position:

No- Not Member or Patient Facing Position

Location:

Virtual – Microsoft Teams

Time Type:

Full time

Lumeris and its partners are committed to protecting our high-risk members & prospects when conducting business in-person. All personnel who interact with at-risk members or prospects are required to have completed, at a minimum, the initial series of an approved COVID-19 vaccine. If this role has been identified as member-facing, proof of vaccination will be required as a condition of employment.

Disclaimer:

• The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties and skills required. The physical activities, demands and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individual with disabilities to perform the essential job duties and responsibilities.

Lumeris is an EEO/AA employer M/F/V/D.