CURRENT BRONSON EMPLOYEES - Please apply using the career worklet in Workday. This career site is for external applicants only.
Love Where You Work!
Team Bronson is compassionate, resilient and strong. We are driven by Positivity which inspires us to be our best and to go above and beyond for our patients, for one another, and for our community.
If you’re ready for a rewarding new career, join Team Bronson and be part of the experience.
Working with the Chief Marketing Officer, the Director of Digital Strategy is responsible for setting the strategic vision for an exceptional online consumer experience. This includes the identification, development, and execution of a best-in-class marketing technology stack, including how and where marketing and communications leverages AI and psychographics to acquire and retain patients and create healthier communities. This pivotal role connects brand strategy to digital performance, ensuring every touchpoint effectively moves consumers along the patient journey.
This leader is responsible for developing a team of digital marketing experts with emphasis on digital marketing and automation, digital advertising and media buying, and web experience. The leader must have demonstrated knowledge and experience with best practices across CRM, marketing automation, digital marketing frameworks, tools, platforms, processes, and analytics. The role requires proven success developing, managing, and measuring organic and paid acquisition campaigns across search, social, display, and email marketing. Beyond patient acquisition, this role collaborates with IT and operations to leverage Bronson digital tools to deepen engagement and cross sell services.
This role requires a results-oriented mindset and the ability to set strategies that deliver measurable business growth. The Director will also serve as a leader in advancing AI literacy and governance in support of responsible digital advancement across the organization.
Essential Functions
• Demonstrates comprehensive understanding of digital marketing platforms, CRM, content strategies, advertising tactics, analytics, and tools to optimize results and meet objectives
• Stays current with emerging digital strategies and technologies including AI and marketing automation
• Identifies and communicates opportunities to maximize digital marketing budgets while leveraging internal and agency resources
• Collaborates with key members of the Bronson Marketing and Communications team to improve synergies and enhance communication
• Establishes and cascades annual goals for the digital marketing team and growth leaders
• Supports patient acquisition and engagement and understands the sales cycle moving patients along the journey from leads through nurturing to conversion
• Leads team meetings with emphasis on data driven results, short and long term goals, clear direction setting, obstacle identification, and collaborative problem solving
• Provides leadership to local service line leaders in support of their strategic goals, developing short and long term plans with trackable tactics and measurable results
• Ensures tools and strategies are in place to manage and improve Bronson online reputation, leverage paid and organic search engine optimization, and enhance audience segmentation and targeting
• Develops and maintains a future ready Bronson.org web development strategy
• Works with vendors to support the digital marketing team and Bronson digital marketing strategy
• Coordinates vendor contract agreements and terms to best support Bronson growth strategy with fiscal responsibility
Metrics, Analytics, and Performance Accountability
• Owns digital performance metrics including acquisition cost, conversion rates, engagement, patient lifetime value, and attribution modeling
• Establishes dashboards and reporting to demonstrate return on investment and inform leadership investment decisions
• Uses analytics to continuously optimize patient journeys and digital touchpoints across channels and service lines
AI Literacy and Governance
• Defines and governs the responsible use of AI in digital marketing, personalization, analytics, and automation
• Partners with IT, compliance, privacy, and legal teams to ensure AI and data use meet HIPAA, CMS, and all applicable regulatory standards
Patient Journey and Consumer Insight Leadership
• Leads consumer research, journey mapping, and behavioral insight generation to inform digital strategy
• Translates consumer insights into actionable experience improvements across service lines and digital channels
• Partners with analytics and experience teams to continuously identify friction points and growth opportunities along the patient journey
Required Qualifications
Education:
B.A. or B.S. in Communication, Mass Media, Marketing, Business, or related degree.
Experience:
Seven to ten years of experience in digital marketing and advertising, preferably in the healthcare setting.
Ten years of experience managing direct reports, including those with a variety of marketing related roles and responsibilities.
Technical Abilities:
Proficient in Microsoft Office software with emphasis in Excel, PowerPoint, and Teams. Consumer website platform experience. Proficient in the use of CRM tools and digital and social media campaign placement and management. Proficient in social listening tools such as Meltwater and Sprout Social. Experience with Epic, Epic MyChart, and CHEERs is a plus.
Agency Use Policy and Agency Submittal Disclaimer
Bronson Healthcare Group and its affiliates (“Bronson”) strictly prohibit the acceptance of unsolicited resumes from individual recruiters or third-party recruiting agencies ("Recruiters") in response to job postings or word of mouth. Unsolicited resumes sent to any employee of Bronson by Recruiters, without both a valid written agreement with Bronson and a direct written request from the Bronson Talent Acquisition Department for a specific job position, will be considered the property of Bronson. Furthermore, no fees will be owed or paid to Recruiters who submit resumes for unsolicited candidates, even if those candidates are hired. This policy applies regardless of whether the Recruiter has a pre-existing agreement with Bronson. Only candidates submitted through a specific written agreement with the Bronson Talent Acquisition Department for a named position are eligible for fee consideration.
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