Job Description Summary:
We are seeking a Director of E2E Commerce for LATAM to lead the next generation of cross‑channel commercial strategy, driving shopper connection across the entire journey and accelerating transaction growth across Modern Trade, Traditional Trade, and On‑Premise. This role is responsible for shaping regional strategy and enabling scalable implementation through digital and physical touchpoints, ensuring a seamless end‑to‑end experience before, during, and after purchase.
The ideal candidate is a proven strategic leader with strong expertise in channel strategy, digital ecosystems, shopper engagement, partner collaboration, and retail execution—capable of navigating complex, matrixed environments and influencing outcomes across multiple stakeholders.
What You’ll Do for Us
- Lead the regional commercial agenda for E2E initiatives, including B2B2C programs (e.g., Coke XP, Retail Media), ensuring full integration between stakeholders.
- Provide scalable commercial strategies designed to recruit shoppers, generate traffic into key channels, and drive incremental transactions across Modern, Traditional, and On‑Premise.
- Oversee tracking and continuous improvement of in‑store execution and communication effectiveness, ensuring stronger shopper connection and sales impact.
- Orchestrate alignment across key stakeholders, including Marketing, Strategy, Channels, KAMs, Bottlers, Franchise, and Hub partners—ensuring strategic coherence and execution.
- Assess and align internal and external data sources to build insight‑led strategies, identify opportunities for data optimization and synergy, and enhance investment efficiency.
- Influence and shape the regional roadmap, driving the evolution of E2E capabilities and creating repeatable models that can scale across markets.
Qualification & Requirements
- Bachelor’s degree required; Master’s degree or equivalent experience preferred.
- 10+ years of experience in Channel Strategy, Shopper Marketing, Digital Commerce, or related roles within FMCG/CPG environments.
- Demonstrated expertise in shopper behavior, channel dynamics, and retail execution across Modern, Traditional, and On‑Premise channels.
- Proven ability to lead complex cross-functional initiatives and collaborate with multiple internal and external stakeholders to drive execution and business impact.
- People leadership experience, with a strong track record of managing teams and influencing without direct authority.
- Strong strategic thinking and analytical skills, with the ability to translate data into action.
- Knowledge of data ecosystems, audience strategies, CRM, first‑party/third‑party data, and measurement frameworks.
- Strong communication and storytelling skills to influence senior stakeholders and system partners.
- Fluency in English required
What We Can Do For You
- A high‑impact regional role with the opportunity to shape the future of shopper engagement and commerce across LATAM.
- Exposure to end‑to‑end strategy, digital transformation, and cross‑functional leadership across multiple markets.
- A collaborative environment that values innovation, agility, and data‑driven decision-making.
Skills:
Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)
Location(s):
Brazil
City/Cities:
Rio de Janeiro
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
March 22, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.