Director, Brand Strategy

Code and Theory is looking for its next strategic leader to take world class brands to their next level of growth. As a Director on the Brand Strategy team, this person will be a directly responsible individual for our marketing-focused client engagements – ultimately responsible for identifying, closing and activating a wide variety of engagements, from brand positioning to creative strategy to social strategy. Because Code and Theory is a digital-first agency, born at the intersection of creativity and technology, a critical part of this role is activating creative, data-driven technology solutions that drive business outcomes. To do this, you will be expected to work with clients to understand their goals and objectives, identify what their brand needs to do to achieve them, bring in the right internal partners within Code to develop a plan (e.g., analytics, technology, creative), and deliver the most digital-first, data-driven, creative solution to get the job done (be it strategies, activations, campaigns, websites, customer experiences).

As a core member of the Brand Strategy leadership team, you will also be expected to manage strategists, as well as drive new business efforts. This position requires a strong collaborator who can work closely with cross-disciplinary teams, including but not limited to production, data, creative, product strategy, and technology.

Because we are business outcome focused (over deliverables), we are most interested in talking to candidates who have experience in many of the areas below:

• Brand strategy and positioning
• Brand messaging
• Innovation
• Marketing strategy
• Creative strategy
• Social strategy
• Channel planning

WHAT YOU’LL DO

• Provide guidance, oversight and direction to teams on engagements for high profile accounts, ensuring they are narratively sound, business right, data driven, and relevant to the client ask
• Author responses to proposals, and present the Code and Theory perspective and approach to brand building in new business settings
• Be accountable for overall success of your projects by working closely with your cross-disciplinary team (e.g., production, research, creative) and working closely with your clients
• Develop project plans and lead teams of strategists to execute against the project plan
• Develop relationships with executive level clients, present work to them on an ongoing basis, and actively seek out new opportunities with your clients to drive business growth
• Partner with our in-house research team to develop bespoke research methodologies to answer your clients’ biggest challenges
• Support growth and development of your direct reports, as well as their direct reports, and mentor more junior members of the team that are staffed on your projects

WHAT YOU'LL NEED

• Relevant experience from a marketing agency and/or in-house marketing role
• Experience with B2B and B2C clients
• Experience across a wide range of capabilities within brand strategy
• Proven track record of leading successful brand engagements for world class brands – from developing thoughtful and insightful strategic solutions to brand challenges to bringing that strategy to life through creative
• Resourceful, creative thinker with ability to tackle complex problems and spot unique solutions
• Excel at leading just as much as making and have a willingness to roll up their sleeves
• A deep understanding of qualitative and quantitative research methods; past performance in uncovering insights as well as areas of opportunity for business growth
• Ability to interface with both day-to-day clients and senior business executives to drive strategic decisions around key project milestones
• Strong presentation and storytelling skills
• Focused on promoting continual optimization and actively contributing to a culture of innovation, excellence, and accountability
• Ability to create a fun, inspirational, and collaborative environment with cross-functional teams to foster a shared sense of ownership and success

ABOUT US

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.

Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.

The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.

The target range of base compensation for this role is $150,000 - $175,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.