About Us
We are a thriving, independent senior living community home to active, engaged residents who are anything but “retired from life.”
Our residents hike, volunteer, attend classes, travel, laugh loudly,
form deep friendships, and actively participate in a full calendar of
events, amenities, and community experiences.
This is not a quiet facility—it’s a lifestyle.
We’re looking for a Marketing Director who can authentically capture
that energy and tell our story in a way that resonates with today’s
independent seniors and their families.
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The Opportunity
This role is ideal for a marketer who understands that senior living
is not a product—it’s a promise.
You will be responsible for positioning our community as the right
next chapter for independent seniors who want connection, purpose,
freedom, and fun—without sacrificing comfort or autonomy.
You’ll work closely with the Executive Director and leadership team to
drive occupancy, strengthen brand presence, and ensure every
touchpoint reflects who we truly are.
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What You’ll Do
Tell Our Story
Capture the lived experience of our residents through compelling
storytelling (digital, print, in-person, and experiential).
Highlight resident voices, daily life, activities, amenities, and
culture in an authentic, engaging way.
Translate “what it feels like to live here” into messaging that
resonates emotionally.
Drive Lead Generation & Occupancy
Develop and execute marketing strategies to attract qualified
independent-living prospects.
Manage the full sales and marketing funnel—from awareness to tour to move-in.
Track, analyze, and optimize marketing performance and lead sources.
Digital & Brand Presence
Oversee website content, social media, email campaigns, advertising,
and community outreach.
Ensure consistent brand voice, visuals, and messaging across all platforms.
Leverage photography, video, and resident stories to bring the
community to life.
Community Engagement & Outreach
Build relationships with local organizations, referral sources, and
community partners.
Plan and promote events, open houses, and resident-focused experiences.
Serve as a visible ambassador of the community—on campus and off.
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Who You Are
You might be a great fit if you are:
A creative marketer who loves storytelling and human-centered branding.
Equally comfortable with strategy, execution, and relationship-building.
Experienced in lifestyle marketing, hospitality, senior living,
healthcare, real estate, or community-based sales.
Energized by working in a people-first environment.
Organized, self-directed, and comfortable owning results.
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Qualifications
Marketing, sales, or brand leadership experience (senior
living experience is a plus, not a requirement).
Proven success in lead generation, occupancy growth, or customer acquisition.
Strong written and verbal communication skills.
Digital marketing fluency (web, email, social media, CRM systems).
Ability to work onsite and be an active presence in the community.
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.