Job Title: Director, Audience Insights
Location: Morristown, NJ
About the Job
Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve.
We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. We pursue progress to make a real impact on millions of patients around the world.
Overview:
We are seeking a strategic Director, Audience Insights to join our US Insulins & Established Products Digital Marketing team. This role is pivotal in ensuring that the voice of our customers—both Healthcare Professionals (HCPs) and patients—is at the center of our digital marketing strategy and execution.
You will lead efforts to capture, synthesize, and activate market research and behavioral data to inform compelling messaging, optimize digital marketing tactics, and enhance the overall customer experience. As a critical bridge between the Digital Marketing team, Commercial & Brand Leads, Patient Support Services, and Patient Advocacy teams, you will ensure alignment and cohesion across customer-facing initiatives.
About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Main Responsibilities:
Voice of Customer Strategy & Insights
Design and lead a comprehensive Voice of Customer (VoC) program to continuously capture insights on HCP and patient behaviors, needs, preferences, and pain points
Drive data gathering, analysis, and interpretation of quantitative and qualitative data, Market Research readouts, UATs, and surveys through third-party organizations
Translate complex data into actionable insights and strategic recommendations for digital marketing campaigns and content development
Monitor and report on evolving customer trends, competitive dynamics, and market shifts within multiple therapeutic area landscapes
Digital Marketing Optimization
Inform digital marketing leads with directional data to ensure messaging, creative, and channel strategies are grounded in customer insights
Leverage behavioral data and customer journey mapping to optimize targeting, personalization, and engagement tactics across digital channels (web, email, social, programmatic, etc.)
Champion A/B testing and continuous improvement methodologies informed by customer feedback and performance data
Develop customer segmentation frameworks to enable more relevant and impactful marketing communications
Cross-Functional Partnership & Integration
Serve as the primary liaison between Digital Marketing, Patient Support Services, and Patient Advocacy teams to ensure a unified and seamless customer experience
Build and shape regular insight-sharing sessions and workshops to align stakeholders on customer needs and opportunities
Partner with Patient Advocacy to incorporate patient community perspectives into marketing strategies and ensure authentic, empathetic messaging
Architect opportunities with Patient Support for digital touchpoints that enhance patient education, adherence, and overall experience
Stakeholder Engagement & Communication
Present insights and recommendations to senior leadership, translating data into compelling narratives that drive decision-making
Build and maintain relationships with external research vendors, agencies, and technology partners
Advocate for customer-centricity across the organization and champion best practices in VoC methodologies
About You
Qualifications:
Required:
Bachelor's degree.
10+ years of experience in pharmaceutical/biotech marketing, market research, or customer insights roles
5+ years in digital marketing or digital strategy within the healthcare/pharmaceutical industry
Proven experience translating market research and customer data into actionable marketing strategies
Strong understanding of HCP and patient engagement dynamics in the US healthcare ecosystem
Experience working with patient support programs and/or patient advocacy organizations
Excellent analytical skills with proficiency in data visualization and insights platforms
Outstanding communication and presentation skills with ability to influence cross-functional stakeholders
Travel <10%
Preferred:
MBA or advanced degree in a relevant field
Experience in diabetes, endocrinology, or established products/mature brands
Familiarity with digital analytics tools (Adobe Analytics, Google Analytics), CRM platforms, and marketing automation systems
Experience with primary market research methodologies (qualitative and quantitative)
Knowledge of regulatory and compliance considerations in pharmaceutical marketing
Key Competencies:
Customer Obsession: Deep commitment to understanding and advocating for customer needs
Strategic Thinking: Ability to connect insights to business outcomes and long-term strategy
Collaboration: Proven ability to work across functions and build strong partnerships
Data Fluency: Comfort with data analysis and evidence-based decision making
Communication: Exceptional storytelling and ability to make complex insights accessible
Agility: Adaptability in a fast-paced, evolving digital landscape.
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is:
$178,500.00 - $257,833.33All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.