Job title: Direct-To-Consumer-Patient Adv. Analytics and AI, Insights and Measurement Product Owner
Location: Cambridge, MA, Morristown, NJ
About the Job
Join the digital engine driving Sanofi’s transformation - where AI, automation, and bold experimentation power faster science and smarter decisions. Here, you’ll help build the first biopharma company powered by AI at scale.
Join the Digital Global Business Unit focused on delivering the best-in-class personalized digital experience to customers and patients powered by data-driven decisions. This role will focus specifically on the digital experience of consumers and/or patients who could benefit from Sanofi specialty therapies. As part of the DTC/P Advanced Analytics & AI team, you will work with the Product Line Owner, the Activation Product Owner, and other stakeholders to be accountable to design, implement, and provide interpretation of the measurement and reporting systems to provide stakeholders timely insights to drive business value.
The ideal candidate will possess:
A strong background in Data, Analytics, Measurement and passion for driving innovation through foundational data-driven solutions
5+ years of experience in cross media intelligence; the foundational data that informs the intelligence, and the ability to communicate insights and recommendations for media optimizations to business stakeholders
Extensive experience of digital media audience activation and measurement reporting
Experience with interacting with digital media publishers, negotiations, onboarding, data consumption
Experience utilizing digital media impression log data feeds
Experience working in LiveRamp Safe Haven data clean room for digital media activation and cross media measurement and intelligence
As the DTC/P Insights & Measurement Product Owner you will lead the:
Design, Operationalization, and Interpretation of the measurement and insights capabilities of the DTC/P ecosystem; ensuring the measurement insights are activation ready to support all the Use Cases required by the Business
Innovation of the DTC/P cross media intelligences measurement and reporting capabilities ensuring the platform and assets are Future Fit ready, able to support AI mediated engagement throughout the customer journey lifecycle
Impact assessment of key digital direct consumer/patient experience products and subsequent advancements required in measurement and insights to support ongoing initiatives
Additionally, you will take an active role in the delivery and:
Participate in business reviews as a cross-media intelligence measurement subject matter expert,
Providing insights and recommendations for optimizations to participating stakeholders
Articulating cross media intelligence concepts, the drivers behind the measurement observations, and ROI to non-technical stakeholders
Work with the DTC/P team, business stakeholders, and the systems integrator to define the required KPI’s, reporting insights, and dashboard designs
Create processes and procedures for measurement and insights reporting, as well as provide recommendations for optimizations based upon measured media, audience, and placement performance
Navigate and resolve conflicts between competing stakeholder priorities by providing insights to allow stakeholders to make data-driven recommendations balancing business value, technical feasibility, and resource constraints
About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Main Responsibilities:
Collaborate with cross-functional teams to gather requirements, drive measurement and insight strategy
Capture business needs and impact to support the business case creation
Assess the risks of various solutions and prioritize competing business demands
Elicit and document requirements
Define, set up, and validate that the solution meets functional and non-functional requirements
Design and implement the end-to-end product vision and delivery based on impact assessments with special emphasis on measurement and reporting
Performance Measurement: Analyze patient acquisition costs and conversion rates across spectrum on nonlinear customer journey
Reporting & Visualization: Develop and interpret measurement dashboards for key stakeholders to monitor real-time performance indicators and digital media engagement trends
Actionable Insights & Optimization: Translate complex insights into strategic recommendations for campaign and media optimization recommendations
Standardize and deliver digital products with a focus on the consumer/patient experience analytics and AI
Promote architectural consistency and usability standards; define and execute test cases
Manage the DTC/P Measurement & Insights product roadmap, including budget planning, resource allocation, and feasibility assessments
Provide consultative support on business-led technology initiatives
Identify opportunities for business-led delivery; coach employees to make use of technology and information
About You
Core (technical) requirements
Bachelor’s degree in Computer Science, Information Systems, or other related degree
At least 5 years of experience in cross media intelligence; the foundational data that informs the intelligence, and the ability to communicate insights and recommendations for media optimizations to business stakeholders
Ability to rapidly understand key business processes and their corresponding data flows
Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments
Knowledge of KPIs, hierarchies, and the understanding of data relationships
Hands-on experience with LiveRamp (or equivalent) Safe Haven data collaboration & clean room audience build, media activation, and measurement environment
Functional knowledge of data consumption layers and consumption ready datasets to inform measurement and intelligence
Hands-on experience with Media Partners, with particular focus on media measurement, data integration and data ready platform consumption
Deep understanding of measurement and cross media intelligence
Core soft skills requirements
Track-record of problem-solving & overcoming roadblocks in a complex environment, with a “get things done” mindset
Strong cross-functional leadership & influencing skills including an ability to work efficiently cross-functionally with:
Internal/external data engineers and data scientists to test outcomes and recommend enhancements
Business stakeholders to understand business priorities and pull through digital solutions
Proven ability to build credibility and trust with business stakeholders:
Translating technical complexity into business value and strategic impact
Delivering on commitments and managing stakeholder expectations proactively
Demonstrating business acumen and understanding of commercial/medical priorities
Strong verbal and written communication skills
Preferred experience
Pharmaceutical consumer prospecting experience, e.g., knowledge of healthcare data privacy & compliance regulations
Experience in Identity Resolution, Match Rates, Tagging, & Inter-Connectivity of various digital data sets.
Experience with model-based audience creation; look-a-like modeling; test and control; segmentation.
Experience in Agile development processes and DevOps methodology / principals.
Foundational data experience. Data dictionary, Taxonomy, Naming Conventions.
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is:
$148,500.00 - $214,500.00All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.