Direct Mail Marketing Manager

About The Role

SoFi is seeking a highly analytical, strategic Direct Mail leader to own audience strategy, targeting, and performance optimization across our Direct Mail channel.

This individual will drive the data strategy behind our campaigns — defining who we target, how we measure success, and how we continuously improve performance. They will translate business goals into measurable targeting frameworks, partner cross-functionally to bring strategies to market, and deliver clear, actionable reporting that informs leadership decisions.

This role requires a self-starter who can operate independently, influence stakeholders, and drive measurable business impact in a fast-paced, growth-oriented environment.

Qualifications:

• 5+ years of experience in marketing, campaign strategy, or related Account Management field
• Experience leading targeting strategy and performance analysis for marketing campaigns (Direct Mail preferred)
• Strong analytical skills with experience working in Tableau and AI reporting tools 
• Demonstrated ability to translate data into strategic recommendations
• Experience working cross-functionally with Data Science, Marketing, and Product teams
• Financial services or credit experience preferred

Personal Characteristics:

• Operates with high ownership and accountability; takes full responsibility for outcomes, not just deliverables
• Comfortable making data-driven decisions in ambiguity
• Influences cross-functional stakeholders through clear communication and structured thinking
• Proactively identifies opportunities for optimization and challenges the status quo
• Thrives in a fast-paced, high-growth environment and adapts quickly to change
• Balances strategic thinking with strong execution discipline
• Demonstrates intellectual curiosity and a continuous improvement mindset
• Passionate about financial products and improving member outcomes

Core Responsibilities

This role owns three key pillars:

1. Direct Mail Targeting & Audience Strategy

• Own end-to-end targeting strategy across prospect and member audiences
• Develop and evolve segmentation frameworks to drive improvements in response and other key KPIs
• Partner with Marketing Data Science team to define TAM sizing and performance expectations for each campaign
• Design and implement structured test-and-learn recommendations (holdouts, champion/challenger testing, incrementality analysis)
• Monitor product updates, risk changes, and competitive trends that may impact audience strategy
• Influence and gain alignment from cross-functional stakeholders on campaign roadmaps

2. Campaign Planning & Execution Leadership

• Translate approved targeting strategies into executable campaign plans
• Ensure audience definitions, selection criteria, and data requirements are accurately implemented
• Partner closely with Data Science, Lifecycle, Martech, Engineering, and Project Management to bring Direct Mail campaigns to market
• Identify risks early and proactively adjust plans to protect performance
• Serve as the primary owner of targeting-related decisions within Direct Mail

3. Attribution, Reporting & Performance Optimization

• Establish performance baselines and forecast expected outcomes
• Use AI-powered analysis and automation to enhance reporting, forecasting, and decision-making
• Own campaign performance reporting across key KPI
• Deliver weekly performance insights and monthly executive-ready readouts
• Analyze audience-level performance trends and continuously refine targeting strategies using real-time insights to improve overall campaign results.
• Proactively identify data-driven opportunities to optimize, expand, or adjust campaign strategies to maximize performance and ROI.

What Success Looks Like

• Independently owns the Direct Mail targeting strategy workstream
• Drives measurable improvements in campaign performance
• Influences stakeholders without direct authority
• Anticipates performance risks and proactively adjusts strategy
• Establishes scalable frameworks, not just one-off analyses
• Elevates reporting from descriptive to strategic and forward-looking