JOB DESCRIPTION:
Digital Shelf Specialist / Nutritional Division
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of .
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Mexico City location in the Nutritional Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna® – to help get the nutrients they need to live their healthiest life.
The Digital Shelf Specialist will be responsible for optimizing the online presence of our brands across key eCommerce platforms such as Amazon, Mercado Libre, Walmart, Rappi, and other brick-and-click retailers. This role requires a deep understanding of eCommerce strategies, SEO, SEM, and digital shelf analytics to enhance product discoverability, visibility, and conversion rates. The specialist will work closely with creative and eCommerce agencies to develop and maintain high-quality Product Detail Pages (PDPs) and collaborate with marketing and regulatory teams to ensure digital shelf updates at least twice a year.
What You’ll Do:
1. Digital Shelf Strategy & Performance Optimization
- Develop and execute strategies to enhance digital shelf performance across eCommerce platforms.
- Ensure content excellence, SEO optimization, and retail compliance to improve product visibility and conversion.
- Analyze digital shelf data, including availability, pricing, search ranking, reviews, and content quality, to drive insights and improvements.
- Track and improve search performance (organic and paid) across platforms like Amazon, Mercado Libre, Walmart, etc.
2. Content Development & Execution
- Work with creative and eCommerce agencies to produce high-quality PDP content (titles, descriptions, images, videos, A+ content).
- Ensure PDPs are optimized for SEO, readability, and conversion while meeting retailer guidelines.
- Manage product catalog updates and coordinate with internal teams for timely content refreshes.
3. Cross-Functional Collaboration
- Align with marketing, regulatory, and legal teams to ensure product information is updated at least twice a year.
- Work with supply chain and sales teams to maintain digital shelf availability and pricing consistency.
- Partner with eCommerce and retail media teams to leverage digital shelf insights for advertising and promotional campaigns.
4. Data Analysis & Performance Monitoring
- Use crawler tools and analytics platforms to monitor and analyze digital shelf KPIs.
- Track and report key metrics such as share of search, conversion rates, content compliance, and competitive benchmarking.
- Generate actionable insights to improve digital execution and sales performance.
Required Qualifications
- Bachelor’s degree in marketing, business, data analytics, or related field.
- 2+ years of experience in eCommerce, digital shelf management, or online retail operations.
- Strong knowledge of SEO, SEM, PDP content optimization, and eCommerce search ranking.
- Experience working with Amazon Seller/Vendor Central, Walmart Connect, Mercado Libre Ads, and similar platforms.
- Ability to interpret crawler data and analytics dashboards to make data-driven decisions.
- Excellent project management skills and ability to coordinate with multiple stakeholders.
- Familiarity with eCommerce analytics
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Sales Force
DIVISION:
ANI International Nutrition
LOCATION:
Mexico > Mexico City : Tlalpan
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable