Digital Performance Executive

The purpose of this role is to assist with the planning, reviewing and optimisation of Performance Marketing campaigns whilst supporting the team in reporting and managing client accounts.

Job Description:

Responsibilities

• Manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI.

• Analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract valuable insights and identify areas for improvement.

• Conduct thorough market research and competitor analysis to stay informed about industry trends and identify opportunities for strategic campaign optimization.

• Strategically assess campaign progress and make data-driven optimizations to ensure optimal results.

• Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels.

Requirements

• Associate degree or above in any discipline, major in Marketing or Communications would be an advantage, Fresh Graduates are welcome.

• Fluent in English and Cantonese & Mandarin, both written and spoken language skills.

• Relevant experience and technical understanding of Performance Marketing / e-Commerce.

• Strong numerical skills and attention to detail, proficiency in Word, Excel and PowerPoint.

Location:

Hong Kong

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent