At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Digital Partner is responsible for consulting and partnering with other Chapters and executing on the digital strategy by delivering a full suite of objectives across.
Challenges
- Develop, manage and promote a wide range of digital marketing channels, such as websites, email marketing, social media, SEO/SEM, display advertising, and more among affiliates of the same Hub
- Create new digital engagement touchpoints with customers along a patient journey in line with joint strategy for a disease area
- Localize the channel strategy and roadmap provided by the Regional Customer Experience and Omnichannel Engagement Team, taking into consideration the customer needs and preferences
- Create and execute digital campaigns in the chosen channels, platforms and tools (e.g. social media, Roche sites, email and ads) and ensure that channel performance tracking is activated
- Enable colleagues to leverage digital customer engagement activities through the selected channels and support in the concrete execution
- Collaborate with colleagues for appropriate TA to implement the content strategy for each channel, ensuring that all content across channels is previously segmented if needed and carefully tagged to measure content performance and continuously optimize
- Work closely with the Regional Customer Experience and Omnichannel Engagement Team and global programs and support locally the consent management process for local customers
- Identify new channels based on evolving customer engagement preferences and encourage local pilot MVP projects to test their effectiveness and share learnings with other Affiliates (A/B testing ideas through offline and online experiments, e.g. by creating campaigns and landing pages)
- Collaborate with the Business Technology Partner on technology upgrades and new features to augment the delivery of omnichannel campaigns across channels
- Collaborate with the Data, Analytics and Insights Specialists to measure channel performance and determine their value and effectiveness, translating incoming data into business results and generating impact and share learnings and recommendations on the optimal channel mix with the Regional Customer Experience and Omnichannel Engagement Team.
- Liaise with all relevant stakeholders to guide them on the latest customer channel insights, content and channel preferences to enable informed decision making
- Manage and comply with any regulatory requirements related to the above activities
Who You Are
- You demonstrated the following soft skills:
- Risk Taking & Experimentation
- Learning Agility
- Outcomes Based Planning
- Systems Thinking
- Customer Centricity
- Deep Listening
- You possess the following technical skills:
- OCE-D and/or SalesForce Marketing Cloud experience:
- Web portals
- Email
- Other tools/services
- Mobile
- Online Advertising
- SEO
- Chat
- Social Media
- Web
- Omnichannel Strategy
- Insights Generation
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.