Job Title:
Digital Marketing Specialist with English
Job Description
The Marketing Specialist, Digital manages paid media campaigns across EMEA for our Sport & Outdoor, Homeware, Beauty & Wellness brands & Retail. He/she will partner with agencies & internal teams to deliver the most efficient digital media plans across every stage of the funnel according to each brand business objectives (At Brand.com & Retailer level).
Responsibilities:
Brand/Retail.com
- Provide media expertise, share media knowledge, and continuous feedback
- Leads a full-fiscal planning approach (not just execution), plus advanced deep-dives (country splits, customer segmentation, spend vs forecast). Works more seniorly with Sales on integrated plans.
- Support brand teams with yearly planning of their media budget by recommending where/how to play
- Brief & collab with media agencies & key retailers to plan/review all media plans along the consumer journey
- Set goals, and drive optimization strategies while collecting learnings that can be leveraged x-brand
- Work closely with digital and tech vendors to understand their roadmaps and flag opportunities
- Explore/test emerging platforms to foster innovation and extends to omnichannel ownership,
- Manage review generation & syndication to ensure best consumer experience and improved conversion at Brand/Retailer.com
- Lead with brand team, to collect high quality digital assets according to each platform’s native specs
- Leads Sales partnership for his brands: building joint integrated Sales + Marketing plans and aligning investment decisions cross-team.
- Develop and execute comprehensive digital advertising strategies aligned with brand objectives and target audience.
- Identify and drive suitable digital advertising channels changes (e.g., paid search, display, social media, video) based on campaign goals.
Campaign Management:
- Manage external agencies to Plan, set up, and execute digital advertising campaigns across various platforms, ensuring proper targeting, messaging, and creative execution.
- Monitor campaign performance, budgets, and pacing to optimize for maximum efficiency and results.
KPIs & Reporting:
- Drives business decisions: interpretation, scenario modelling, recommendations; insights influence budget reallocations
Experience/Technical Skills
- Min 2+ years of Digital marketing and paid media solutions experience (Programmatic, PPC, Native & others)
- Up-to-date knowledge of best practices, strategies, and offerings within the paid media space
- Experience with GA, GTM and other types of tracking/analytics
- Good project management skills. Ability to plan, organize, manage time and prioritize tasks
- Fluent in English (spoken and written), with good writing skills. Any other European language is an asset.
- Strong MS office knowledge & comfortable with collaboration tools (Teams, slack etc)
- Advanced Excel Knowledge
Competencies
- Team Player
- Results Orientation
- Communicativeness
- Functional/Technical Expertise
- Problem Solving & Decision Making
What we offer:
- Competitive salary
- Remote working model, with the ability to travel to the office in Sofia at your own expense during client visits
- Standard working hours (Monday–Friday; bank holidays off)
- Willingness to travel to London at least twice a year (covered by the company)
- Monthly transportation/internet allowance in addition to the base salary
- Bonus for important life events
- Additional medical plan: health and dental care
- Life and Disability insurance
- Sport Card (co-financed by the employer)
- Discounts on various goods and services
- 5 additional days for educational purposes
Please note that this opening is available for applicants from Bulgaria only.
Location:
BGR Sofia - Advance Business Center
Language Requirements:
English (Required)
Time Type:
Full time2026-05-06