We are looking for a highly motivated individual to take charge of all paid media, with a focus on digital advertising. This role involves agile advertising planning (media plan), execution, and optimisation by quickly grasping the circumstances, trends, public sentiment, and daily life needs of Japanese consumers. The successful candidate will contribute to the growth and expansion of Octopus and the enhancement of the customer experience.
If the work of an "Octopus Digital Marketer" (which we will detail below), the"Octopus way," and the vision/organisational culture of Octopus align with the workplace and career prospects you are looking for, please contact us even if you do not possess all the skills and experience listed later. Let's have a chat first!
Things you should know about Octopus first:
Usually, this is where we would introduce Octopus as a company, but you may have already done some research by looking at our website. So, we will save the company introduction for the very end (with plenty of detail!) and first introduce some points that we want you to know - which are, in a sense, more important than the company introduction - as a potential future colleague.
We don’t use agencies.
We fundamentally do everything in-house that is physically possible: advertising, sales flyers, UX, development, media buying, etc. By doing so, we can thoroughly grasp and manage all stages of our corporate activities, enabling agile, flexible, and responsible work. You could say we are half "in-house agency," but the kind that doesn't require timesheets or suits.
We’re pretty obsessive.
We think about our customers a lot. A lot a lot. We answer emails from customers, we join in on social media (and I mean we, as leaders do), we think constantly about what makes great experiences, great stories and great reasons for people to join us. We observes, monitors, thoroughly researches society and people, and sometimes directly asks them to deeply consider "what people want right now."
Our daily work might feel, perhaps a bit dramatically, like racing at 200 km/h down an uncharted road with no map, no navigation, and only 50 meters of visibility ahead.
We have to be honest, we find that people from traditional businesses often struggle here. We don’t work to backlogs, we don’t write business cases but we prioritise effectiveness and efficiency above all else. Instead of adhering to Instead of adhering to plans crafted months in advance, we focus on what is needed now - dynamically adjusting priorities in an agile loop. We expect accountability without process, and responsibility without functional shoulder pads. We get stuff done by knowing what’s right, and sometimes that’s hard.
A Digital Marketer at Octopus is:
You’re a grafter, but you’re a smart grafter, you put effort where you know it delivers the most value - writing out an agenda for a meeting kills a little bit of your soul.
You've a burning desire to turn your skills to something meaningful. You enjoy the pace of the commercial world, but you’d rather not flog FMCG any more, you’d want to be delivering something more sustainable, digital experiences that the world and people genuinely need.
We’re looking for someone who knows their way around website and ad performance analysis, campaign optimisation, and acquisition/retention funnels. You can trot out some good metrics, but actually, what you really, really know is humans. You feel what a brand is. You get why people choose it (even when it seems illogical). And you’re just a little bit fascinated by why people make the choices they do in their real, chaotic daily lives- full of self-centered desires, love, loss, stress, and boredom.