NN Group

Digital marketing specialist for SEO and AI (m/f/x)

Bratislava Full time

Job description, responsibilities and duties:

Are you passionate about SEO, content, and AI—and want your work to have a real impact? At NN, we’re looking for a new colleague who can combine data, creativity, and smart use of AI. Your goal will be to help our website and content succeed in AI‑driven search. You’ll do this as part of an “AI‑first” strategy that you’ll help design and bring to life. You’ll also collaborate with colleagues across countries, test new approaches, improve UX, and turn insights from AI analytics into clear, actionable recommendations. If you want to do marketing that’s modern, meaningful, and truly visible, come join us.

What will be your role:

  • Digital and Content Marketing Strategy - Proposing website and communication improvements based on AI requirements. Monitoring AI trends and suggesting innovative solutions for marketing and UX.
  • Website Optimization - Implementing contextual files for web pages (e.g., definitions, FAQs, structured product descriptions) to improve AI-driven search visibility.
  • AI-Oriented Content Creation - Creating or coordinating blog articles, videos, and product descriptions to improve AI interpretation and ranking.
  • Authority Building: Backlinking & PR - Building backlinks and PR links, including monitoring their quality.
  • Reviews and Brand Trust - Collecting, managing, and processing customer reviews on:
    Google Reviews, Trustpilot.
  • Measuring KPIs in the AI Era - Defining and tracking AI visibility performance metrics.
    Analyzing performance using GA4, Google Search Console, and Looker Studio, and delivering actionable AI‑driven recommendations.
  • The place of work is Bratislava in combination with home office.

You will be our ideal fit if you have:

  • Minimum 3 years of experience in digital marketing, ideally in insurance/financial services.
  • Excellent knowledge of SEO, including GEO and AEO.
  • Technical/economic university education.
  • Ability to speak English at min. advanced level B2.
  • Experience with tools such as Google Search Console, Ahrefs / Semrush / similar SEO tools, GA4, Looker Studio, Surfer SEO / NeuronWriter / Jasper AI (advantage).
  • Ability to optimize content for AI‑powered search.
  • Experience with schema markup (structured data).
  • Advanced experience with AI tools beyond standard usage (ChatGPT, Gemini, Copilot, Perplexity, Claude).
  • Independence, initiative, and an innovation‑oriented approach.
  • Ability to interpret AI analytics and translate insights into practical recommendations.

Employee perks, benefits:

  • 4- day/5-day workweek
  • Possibility of home office and online job training
  • Employer's allowance to life insurance and pension savings
  • Employer's allowance for mobility (for parking or transport)
  • Meal allowance
  • Allowance for sports and massages - Multisport card
  • Recreation allowance
  • Extra days of – Vitality days
  • Paid sabbatical – long-term time off for regeneration
  • Days of paid leave beyond the scope of the Labor Code
  • Health days, online webinars and exercise
  • Various workshops organized throughout the year focusing on work-life balance
  • Programs aimed for your own development
  • Development education programs with a focus on the skills of the future
  • Inclusive work environment - we accept each individual, in NN you can be yourself
  • Language learning platform

 

Wage (gross):

from 2 300€ gross depending on skills and experience of the candidate. In addition, the possibility of a bonus is in accordance with NN rules.