Digital Marketing Manager, Paid Social

Gong is hiring a Digital Marketing Manager to scale paid social programs across LinkedIn and Meta. As a key member of the Growth Marketing team, this role reports to the Director of Growth and drives inbound growth—capturing new leads, generating pipeline, accelerating deal velocity, and unlocking growth across priority business segments.

The ideal candidate is a seasoned paid social expert with deep platform expertise and a proven track record of building and executing large-scale, segment-level campaigns. They bring strong command of advanced targeting, creative best practices, and performance optimization across LinkedIn, Meta, and related platforms, with a clear understanding of paid social’s role within broader, cross-channel programs.

This is a high-impact individual contributor role for someone who thrives in a fast-paced environment, aligns stakeholders around topline goals, and translates full-funnel campaigns into measurable business outcomes through strong execution, reporting, and analytics.

RESPONSIBILITIES

• Own paid social strategy across LinkedIn and Meta, setting clear objectives, segmentation, and full-funnel approach aligned to topline growth goals
• Guide agency partners on campaign structure, experimentation roadmaps, messaging, creative direction, and stage-based offers
• Work closely with segment teams to turn account and expansion strategies into targeted paid social campaigns. Partner on audience targeting, messaging, and campaign execution to engage high-value prospects and customers.
• Design and lead test-and-learn programs across audiences, funnel stages, and creative frameworks; synthesize learnings into clear recommendations
• Own reporting and analytics for paid social, including pipeline contribution, conversion velocity, ROAS, and stage-level performance
• Build and maintain dashboards and performance frameworks that provide clear visibility into results and inform budget and strategy decisions
• Deliver regular performance readouts and strategic insights to Growth leadership and cross-functional stakeholders, tying results to business impact
• Stay ahead of platform, targeting, and measurement innovations to continuously evolve strategy and unlock new growth opportunitie

QUALIFICATIONS 

• 5–8 years of B2B digital marketing experience, with hands-on ownership of paid social programs in a fast-paced SaaS or high-growth environment
• Ability to tailor strategies, goals, and investment approaches by business segment, including enterprise and ABM-focused motions
• Experience owning reporting and measurement, using performance data to inform strategy, experimentation, and investment decisions with clear, actionable insights
• Ability to work effectively with agency partners and cross-functional stakeholders
• Working proficiency with account-based, marketing, and analytics platforms, including Demandbase or 6sense, LinkedIn Campaign Manager, Meta Ads Manager, Salesforce, Marketo, Google Analytics, and BI tools (e.g., Tableau, Looker)

PERKS & BENEFITS 

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.

The annual salary hiring range for this position is $115,000 - $175,000 USD. 

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets. 

We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.

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Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.

To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.

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