Note: Applications will be accepted until 11:59 PM on the Posting End Date.
Job End Date
Ongoing
Applicants are encouraged to submit a package that includes a cover letter and writing samples or portfolio of work (digital or PDF). Selected candidates will be required to complete a writing assessment as part of the recruitment process.
Job Description
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.
Job Summary
This position helps promote our outstanding educational programs for health professionals across British Columbia and beyond. The Digital Marketing Associate is responsible for producing high-quality written and viual marketing assets for email, web and social media platforms.
The individual in this role helps to coordinate marketing and communication activities between CPD teams nd writes and manages content across online platforms. Some administrative support, including data analysis and reporting, is required.
This is a writing-intensive role. The successful candidate must demonstrate strong editorial judgment and advanced writing skills, including proficiency in Canadian Press Style. The role also provides operational support to the registration team and contributes to data management, reporting and database maintenance to ensure accuracy and integrity across systems.
Organizational Status
This position reports to the Marketing and Communications Coordinator, and works closely with other members of the marketing team on task assignments. Interacts with several team members across portfolios to support the promotion of events and programs.
Work Performed
Prepares marketing materials in accordance with our brand principles
Drafts, edits and proofreads digital marketing copy
Ensures all content adheres to Canadian Press Style and UBC CPD brand standards.
Develops and tailors social media plan collaboratively with project lead(s) to achieve goals
Drafts digital marketing copy and designs cross-platform assets such as graphics and video in accordance with UBC CPD brand guidelines
Utilizes social media management tools to monitor campaign performance
Supports configuration and collection of meaningful web data via Google Analytics
Prepares campaign reports analyzing data collected from social, web and emails for project lead(s) and/or partners
Contributes to editorial scheduling discussions and ensures that projects are optimized and tracked in project management tool
Social media scheduling, and management of calendars (including FoM calendar)
Supports digital engagement strategies by keeping up-to-date with audience trends and behaviours (community listening)
Designs and prepares internal and external marketing presentations
Liaises with project lead(s) to define email audiences, review and approval processes in preparation for email marketing
Responsible for maintaining learner databases performing updates, trouble-shooting and template building for queries
Supports the implementation of new processes to improve email marketing strategy (excel work re: data clean up to improve data quality and integrity, email platform alternative research)
Fulfills requests to update website content from external partners
Builds and troubleshoots HTML emails Coordinates and participates in meetings (e.g. scheduling, preparing agenda and minute taking).
Supports the development and implementation of market research and usability testing
Corresponds with internal stakeholders, project partners and learners
Liases with registration team members to manage learner records and respond to external inquiries
Performs other duties as assigned
Consequence of Error/Judgement
This position requires significant tact and good judgment related to CPD reputation and brand. The Digital Marketing Associate requires a high degree of organization. Failure to work cooperatively and with good judgement would impact teamwork and established trust among our external audiences.
Supervision Received
Work may be initiated by a manager, committee or working group, and would be prioritized by the Marketing and Communications Coordinator. Draft work requires review and approval, as set in established content review workflows.
Supervision Given
None.
Minimum Qualifications
High School graduation, plus two years of post-secondary education, plus three years of related experience, or an equivalent combination of education and experience.
- Willingness to respect diverse perspectives, including perspectives in conflict with one’s own
- Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion
Preferred Qualifications
. Undergraduate degree in arts, business, communications, marketing or related field.
Strong professional writing and editing experience.
Familiarity with Canadian Press Style
· Experience preparing digital marketing assets, including graphics and text
· in graphic design, social media, writing and editing experience is required.
Must be proficient in Microsoft Office and have basic skills for designing and managing digital content, including graphic assets and websites.
Experience supporting registration systems or CRM platforms
Experience building HTML emails
· Integrates equity, diversity, inclusion and mutual respect as values in their work.
· High level of proficiency with Microsoft Excel, Word, PowerPoint, and Adobe Acrobat.
· Ability to communicate effectively verbally and in writing.
· Effective interpersonal and organizational skills.
· Ability to exercise tact and discretion.
· Ability to exercise initiative and sound judgment.
· Ability to work effectively independently and in a team environment.
· Ability to prioritize and work effectively under pressure to meet deadlines.
· Ability to adjust to change and to work well under pressure to tight timelines in team environments.
· Ability to maintain accuracy and attention to detail.