Digital & Growth Analytics Manager, Europe (UK-Based)

Job Summary:

Ruggable is seeking a highly analytical, commercially-minded, and autonomous Digital & Growth Analytics Manager to serve as the analytical engine for Ruggable’s European business. Reporting directly to the GM of Europe, you will be the primary authority on performance for our international storefronts, with a predominant focus on the UK and Germany (DE), and a secondary focus on France (FR) and the rest of Europe.

This is a high-impact role designed for a "builder" who thrives on independence but values global alignment. You will be deep in the data, constructing the reporting frameworks that power our European growth while effectively managing up to regional leadership. Crucially, you will also be a member of our Global Analytics team, ensuring that every tool, dashboard, and model you build is shared and reviewed to maintain a unified global framework. You are not just a reporter; you are a strategic partner providing the data-backed conviction required to optimize marketing spend and site merchandising for the unique European consumer.

What You’ll Do: 

European Performance & Growth Insights

• Investment Agility: Support real-time decisions around marketing spend, identifying when to shift investment up or down across European markets based on intraday performance, MER, and ROAS targets
• Localized Forecasting: Support daily/weekly revenue forecasting for European storefronts, leveraging cohort-based analysis to project outcomes based on regional nuances and historical performance
• Tracking & Attribution Governance: Lead UTM parameter management for the EU, enforcing a global standardized taxonomy across all channels to ensure flawless attribution and prevent data fragmentation across international domains

Core eCommerce & Site Analytics

• Site Funnel Analysis: Monitor and diagnose variances in the conversion funnel across Mobile vs. Desktop for EU storefronts, identifying UX opportunities or technical friction unique to regional users
• Performance Accountability: Track real-time performance against forecasts for the UK and DE, providing proactive "flash reports" on AOV, conversion, and RPV to commercial teams
• Commercial Metrics: Own the reporting for Discount vs. Non-Discount sales and Promo vs. Non-Promo lift, specifically monitoring how promotional elasticity differs between the US and European markets
• Site Real Estate: Analyze the performance of PLPs and PDPs to ensure optimal product discovery and flow, tailoring insights to local inventory and seasonal trends in Europe

Lifecycle & Retention Infrastructure

• LTV Modeling: Own lifetime value and revenue modeling for EU customers, evaluating performance by acquisition channel and repeat purchase behavior over time
• Subscriber Value: Monitor and report on revenue per subscriber for European Email and SMS programs, surfacing trends that inform regional list growth strategies
• Channel Preference: Analyze customer engagement across Email and SMS specifically for the UK and DE markets to determine optimal send strategies and lifecycle execution
• Creative Performance: Produce asset-level reporting for localized marketing materials, pairing engagement and revenue metrics for executive-ready business readouts

Business Intelligence & Analytics Operations

• BI Stewardship (Sigma): Support the functional transition and buildout of automated European dashboards in Sigma, aggregating data from all EU storefronts into a unified "source of truth"
• Data Validation: Partner with the US-based Data Engineering and Analytics team to optimize marketing data tables, ensuring that international data sets are clean, validated, and aligned with global reporting logic
• Performance Storytelling: Own the end-to-end delivery of weekly and monthly business reviews for the European region, providing context-rich narratives that diagnose the impact of regional promotions and spend pivots
• Advanced Ad-Hoc Synthesis: Rapidly respond to high-stakes requests from leadership by "stitching" together data from disparate sources—Shopify, Heap, Optimizely, Ninetailed, and Constructor—to provide decision-ready insights

What You’ll Need to Have:

Required: 

• Experience: 5+ years of professional experience in Growth, Retention, or Digital analytics within a high-growth DTC environment
• Technical Agility: Advanced SQL skills and direct experience with Sigma and/or Looker
• Independent Driver: Proven ability to work autonomously, build from the ground up, and manage complex projects with minimal oversight
• Presentation & Communication: Exceptional ability to distill complex, multi-variate analyses into simple, digestible, and actionable "so-what" narratives for commercial leaders and other non-technical stakeholders
• Collaborative & Curious: A highly collaborative teammate who is naturally curious about the "why" behind the data and proactively seeks to understand customer behavior
• Metric Mastery: Intimately versed in core site metrics and the specific levers that move the needle: RPV, CVR, AUV, AOV, Traffic, Orders, Cash Sales, and Gross Margin
• Platform Mastery: Deep, hands-on experience in GA4, Heap, and Shopify, as well as marketing platforms like Klaviyo, Meta Ads Manager, and Google Ads
• Growth Marketing Fluency: Expert-level understanding of the relationship between LTV, ROAS, MER, CPA, and the standard e-commerce funnel

Preferred: 

• Data Engineering Exposure: Experience working within Snowflake or AWS environments and a strong understanding of data warehousing principles
• Engineering Workflow: Familiarity with version control software (e.g., GitHub) and working alongside Data Engineering teams to build/maintain clean tables
• Global Perspective: Experience working for a US-based company with international storefronts, or specific experience in the UK/DE e-commerce landscapes